Most PR agencies don’t work out. Ever wondered why?

The old switcheroo.


The salient PR difference

That world-class agency team you were promised?

They vanish post-signing, leaving overwhelmed junior staff in their wake. No one fully grasps your objectives.

While you wait for answers, they recycle the same stale pitches.

Overpromise, undeliver.


Overpromise, undeliver.

Old-guard PR agencies prey on companies, demanding sky-high retainers while delivering next to nothing. They hide behind endless ‘ramp-ups’ and deploy shady pay-for-play deals, draining your budget in return for flimsy promises.

Strategic Communications.


The best PR agencies in the U.S.

Most PR professionals rely on ineffective and irritating tactics like ALL CAPS, cold-calling reporters, spamming irrelevant pitches, and aggressive follow-ups. Despite feedback that these practices annoy journalists and damage your reputation, some agencies persist, valuing easy volume over relevance and relationships.

The best pr agency for startups

Ready for a better way?

Founder-Led. Story-Obsessed.


The CEO of Salient PR | The Best Tech PR Agency

No handoffs, no middlemen—you work directly with the founder on strategy, pitching, and results. Every plan is tailored, never templated. We connect your story to the right journalists with precision and purpose.

Only Experts. Only Results.


The most awarded pr agency for startups
A woman holding an award for best tech pr firm in 2025
A CEO of the best technology public relations firm
A picture of several trophies for the best public relations campaign in 2025
The best pr agency in Austin, TX
An award for the fastest growing PR agency in tech
A logo for the best tech pr agency in Texas
Two women debating the leading tech pr firm globally

We don’t rely on junior staff—we partner with seasoned pros who run their own successful businesses. Our team includes former journalists and subject matter experts who know what makes a story land. With our founder’s hands-on approach and a flexible, senior-level bench, you get the best talent, every time.

True Partnership

A strategic partnership signed between two of the best tech PR agencies

We work like an extension of your team—seamless, fast, and efficient. No wasted meetings, no ambiguity—just clear, tight communication through Slack, Google Docs, and Loom. Transparency isn’t a promise; it’s how we operate. Collaboration should feel effortless, and with us, it does.

Storytelling, Above All

A team photo of the best public relations agencies annual conference

We don’t just tell your story—we make it impossible to ignore. Most companies are too close to their own news to shape it for impact. We cut through the noise, turning what matters into what resonates. It’s not about who you know; it’s about how you tell it. And we tell it better than anyone.

Relentless Visibility

A female being interviewed for a job at the best PR agency in Austin, TX

We don’t wait for opportunities—we create them. Our media strategy positions you as the go-to expert on breaking developments. Even without hard news, we keep you visible with timely commentary, strategic pitches, and key introductions. You won’t be left wondering what’s next—we anticipate, engage, and keep you top of mind.

Access Accelerates Results

The head of operations for the best tech PR agency in 2025

We open doors—you walk through them. Transparency isn’t a buzzword; it’s how we work. You get full access to media lists, coverage reports, and journalist contacts—because real PR isn’t about gatekeeping, it’s about connection. We make the introductions, you build the relationships. Our job is to empower, not control.

See Our Results

Gaming

Crypto

Cybersecurity

Developer

SaaS

IoT

Sustainability

Venture Capital

AI

Agriculture