Internet of Things PR: Success Stories in a Connected World
Internet of Things PR Spotlight: Density
We targeted thought leadership opportunities for Density’s executives, highlighting their role in shaping the future of workplace design. By leveraging data-driven narratives, we showcased Density’s ability to help companies like Twitter and Google rethink office usage while meeting the pressing demands of a rapidly changing world.
In addition to media outreach, we curated storylines tailored to the needs of business and tech reporters, amplifying Density’s innovation as both a pandemic solution and a long-term tool for space efficiency. These efforts led to widespread recognition and adoption of Density’s technology, ensuring their solutions were at the forefront of discussions about safer and smarter workplaces.
Salient PR worked closely with Density to navigate critical conversations around workplace safety and space optimization during the COVID-19 pandemic. As businesses faced unprecedented challenges, Density’s technology offered a pivotal solution—providing anonymized people-counting data to improve occupancy management and social distancing. Our team orchestrated a comprehensive internet of things pr strategy, securing impactful placements in top-tier publications like Wired, The Wall Street Journal, and Fortune.
Density is redefining how organizations understand and optimize their workspaces. With its cutting-edge, privacy-first sensors and advanced software, Density provides unparalleled insights into workplace utilization, helping companies make smarter, more sustainable decisions.
Trusted by industry leaders like Uber, Pinterest, Shopify, and Okta, Density’s technology empowers Fortune 1000 companies and high-growth innovators across financial services, e-commerce, and social networking. Spanning over 1.25 billion square feet in 32 countries, Density is the partner of choice for those committed to maximizing efficiency and minimizing environmental impact.
From enhancing employee experiences to supporting sustainability goals, Density is at the forefront of shaping the future of workspaces worldwide.
Internet of Things PR Spotlight: Arable
From driving feature coverage to positioning Arable as a thought leader at major industry events, Salient PR’s targeted efforts have strengthened Arable’s presence in the AgTech space. Together, we’ve championed smarter, IoT-powered farming practices that are shaping the future of agriculture.
Salient PR has worked closely with Arable to elevate their status as a leader in IoT-driven agricultural technology. Through strategic media relations, we secured impactful placements in TechCrunch and TIME, showcasing Arable’s groundbreaking technology for monitoring crop health, weather, and irrigation in real time.
Our campaigns highlighted key milestones such as Arable’s inclusion in Fast Company’s Next Big Things in Tech list and their innovative water stewardship IoT solutions in partnership with Google. These wins amplified Arable’s influence within the agricultural community and demonstrated their commitment to driving sustainability and operational efficiency for farmers and agribusinesses alike.
Arable, the leader in crop intelligence, advances digital agriculture globally.
Forward-thinking agribusinesses, farming operations, and food and beverage companies use Arable to be more productive, sustainable and profitable.
Arable’s intuitive IoT-based solution combines reliable in-field weather, forecast, plant, soil and irrigation data with advanced modeling and machine learning to deliver real-time, actionable insights into the entire crop system.
Arable helps customers in more than fifty countries across sixty-five different crops to optimize water use, crop protection, fertilization, field work, research trials, food supply chains and sustainability initiatives.
Arable’s innovations are having a transformative impact across the agriculture industry, driving sustainability and shaping a more resilient future for farmers globally.
Still Have Questions?
What makes Salient PR the right IoT PR agency for my business?
At Salient PR, we specialize in creating tailored PR strategies for IoT clients. With our extensive experience in the IoT landscape, we understand the unique challenges and opportunities in this rapidly evolving industry. From securing media coverage to establishing thought leadership, we help IoT businesses achieve instant visibility and build credibility among their target audience. Our proven track record of success with IoT technologies and connected devices ensures we’re equipped to help you meet your business goals.
How can Salient PR help me establish thought leadership in the IoT space?
Establishing thought leadership in the IoT industry requires compelling storytelling, strategic speaking engagements, and high-quality content creation. Our team works to position your business as a leader in IoT trends by securing media coverage in top-tier outlets, connecting you with industry influencers, and leveraging case studies to showcase your expertise. We help you build relationships and trust within the IoT community, ensuring your voice stands out in a crowded market.
How do you approach securing media coverage for IoT clients?
Our PR strategy for IoT clients is built on understanding their unique target audience and the nuances of the IoT industry. We craft compelling narratives that resonate with journalists, influencers, and media outlets specializing in IoT trends and technologies. By highlighting your value proposition and providing relevant insights into the IoT ecosystem, we secure coverage that enhances your visibility and positions your business as an industry leader.
How does IoT PR differ from traditional PR?
IoT PR goes beyond traditional PR by addressing the complexities of the IoT ecosystem, including security, connectivity, and the exchange of data between connected devices. It requires a specialized approach to effectively position physical objects and IoT technologies in a way that resonates with industry influencers, journalists, and the IoT community. Salient PR’s IoT expertise ensures your campaigns are designed to highlight your unique value proposition and generate media coverage that drives awareness and growth.
How do you tailor your PR strategies for different IoT technologies and industries?
IoT technologies serve a diverse range of industries, from smart cities to remote patient monitoring and beyond. Our team takes the time to understand your specific technology, market, and target audience to create a customized PR strategy that aligns with your business goals. Whether it’s enabling growth for startups or enhancing the customer experience for established companies, we craft campaigns that resonate across the IoT space.
Can PR efforts improve lead generation for IoT businesses?
Absolutely. A well-executed IoT PR strategy not only builds brand awareness but also generates leads by driving interest from potential customers and partners. By securing thought leadership opportunities, engaging in relevant industry conferences, and crafting targeted content, Salient PR helps IoT clients connect with their audience and achieve their lead generation goals. Many of our clients have seen increased lead flow and sales enablement towards the bottom of funnel.
Why is thought leadership important in the IoT industry?
The IoT space is competitive and constantly evolving. Standing out is paramount. Thought leadership establishes your brand’s credibility, showcases your expertise, and builds trust with your audience. By highlighting your points of view along with innovative solutions, participating in speaking engagements, and sharing insights on IoT trends, Salient PR ensures your business is recognized as a forward-thinking leader in the IoT ecosystem.
How does Salient PR measure the success of IoT PR campaigns?
We measure success through a combination of metrics, including media coverage, audience engagement, lead generation, and improved visibility in the IoT industry. Our data-driven approach ensures we can identify what’s working, refine strategies, and deliver results that align with your business objectives. Whether it’s boosting awareness or building stronger customer relationships, we focus on achieving meaningful outcomes for our IoT clients.