Success Stories from the Video Game PR Agency That Delivers
Mobile Gaming PR Spotlight: PapayaMobile
Salient PR worked with PapayaMobile to position them as a leader in social gaming and mobile app monetization. We secured media coverage in top-tier outlets like BBC, TechCrunch, IGN and PocketGamer. The coverage highlighted PapayaMobile’s innovations including their Games Academy accelerator program and cost-free, commission-free app promotion network.
As an experienced video game PR agency, our campaigns showcased PapayaMobile’s pioneering work in mobile gaming, from social engagement on Android to partnerships with industry heavyweights like SEGA. Every announcement, whether it was the launch of a popular title like Fallen Realms or their growing user base, put PapayaMobile at the intersection of innovation and collaboration.
PapayaMobile revolutionized social mobile gaming by connecting players worldwide through immersive experiences. With a legacy of creating engaging and innovative games, PapayaMobile continues to build thriving communities that inspire connection, competition, and collaboration.
With a reach of over 50 million monthly active users, PapayaMobile was one of the most successful gaming companies to ever come out of China. Today, PapayaMobile is focused on managing their mobile ad network solutions in partnership with Google and Facebook.
Social Mobile PR Spotlight: Picslo
Salient PR worked with Picslo to supercharge their app, Walkie-Talkie, as a force to be reckoned with in social gaming. With a mission to build the largest social gaming community for the next gen, Walkie-Talkie combines real-time audio with casual gaming and connects beyond the screen.
Our team ran a targeted PR campaign that positioned Walkie-Talkie as more than a comms app – it’s a social gaming hub. We used our gaming and tech media expertise to secure an exclusive with TechCrunch, highlighting Walkie-Talkie’s rapid growth and unique approach to building a global social audio network. The piece resonated with readers and showed Walkie-Talkie as a leader in creating personal connections and lasting memories in the gaming space.
Walkie-Talkie by Picslo Corp is building the biggest social gaming community for the next gen. Ranked #1 in app stores, it’s one of the fastest growing communication platforms in the world with the highest engagement per user.
With features like “frequencies” for real-time voice interactions and seamless discovery tools, Walkie-Talkie fosters personal connections and informal gaming experiences. Backed by a $3.25 million funding round led by Heroic Ventures, the platform is expanding globally and introducing innovative tools for audio influencers.
At Picslo Corp, it’s not just about audio—it’s about building a digital space where connections are authentic, gaming is social, and memories last.
Mobile App PR Spotlight: Colornote
Salient PR worked with Social & Mobile to boost the global visibility of their top app, ColorNote, one of the most downloaded notepad apps on Android with over 90 million downloads worldwide. Simple and functional, ColorNote helps you stay organized with memos, to-do lists and shopping lists.
Through a targeted PR campaign, Salient PR got media coverage in top tier publications like The Wall Street Journal and Tech in Asia, showcasing ColorNote’s success in global markets. The articles featured the app’s user friendly design and its mission to make life easier for everyone.
We positioned Social & Mobile as the mobile productivity expert, highlighting ColorNote’s simplicity and global appeal. We told a story that users and media loved.
At Social & Mobile, our mission is to make life easy and simple so that people can concentrate on what really matters in their life. We fulfill this mission through our app, ColorNote.
ColorNote not only makes people effortlessly stay organized but also makes sure that they never miss important things. It gives you a quick and simple notepad editing experience when you write notes, memos, e-mails, messages, shopping lists and to-do lists. Taking notes with ColorNote Notepad is easier than any other notepad or memo pad app.
ColorNote has been one of the most popular notepad apps on Android. Since its launch, over 90 million users have downloaded it worldwide.
Still Have Questions?
What is the role of a video game PR agency in the games industry?
A gaming PR agency plays a pivotal role in enhancing a game’s visibility and reputation. By leveraging media relations, influencer marketing, and targeted press coverage, agencies like ours set the standard in industry performance and drive awareness among gamers and publishers. We collaborate closely with developers and publishers to craft impactful PR strategies.
Why is influencer marketing important in video game PR?
Influencer marketing connects your game with content creators who can amplify its visibility to targeted audiences. We help you identify the right influencers to showcase your game authentically, creating buzz and engaging gamers on platforms they trust. This approach not only boosts credibility but also drives downloads and long-term player retention.
What PR strategies are most effective for game marketing?
Successful campaigns combine a mix of media outreach, event management, influencer partnerships, and digital advertising. Our holistic approach ensures every game launch has maximum impact. By focusing on key industry events, social media buzz, and innovative storytelling, we build excitement and foster a strong connection with gamers and media alike.
How does Salient PR help game developers in a crowded market?
Salient PR provides game developers with strategic guidance and marketing solutions to stand out in a competitive market. Our team of former journalists and gaming industry experts ensures every press release and media pitch resonates with the right audiences. By combining creative content creation with a data-driven approach, we deliver results that elevate a game’s success.
How do you work with indie developers to build success?
We understand the unique challenges indie developers face. With our extensive experience in public relations and marketing, we craft tailored strategies to help indie games gain traction. From press coverage in niche media outlets to creative campaigns targeting passionate gaming communities, we ensure your game captures attention and grows its audience.
How does Salient PR’s industry experience benefit gaming clients?
With over two decades of industry experience, our team has a deep understanding of the games industry’s nuances. We’ve worked with publishers, developers, and indie studios, providing professional PR and marketing services that deliver measurable results. Our track record of successful product launches highlights our ability to navigate complex markets with ease.
How do you measure the success of PR and marketing efforts?
We use a combination of data-driven metrics and qualitative insights to evaluate success. This includes tracking press coverage, player engagement, influencer reach, and audience sentiment. Our competitive intelligence ensures every campaign delivers tangible value, aligning with your game marketing goals and business priorities.
Why choose Salient PR as your video game marketing agency?
Salient PR’s team combines creativity, strategic focus, and a passion for gaming to help clients achieve impactful results. With global reach, industry connections, and a deep understanding of gamers, we provide tailored solutions that elevate your game’s success. Whether you’re launching a new title or maintaining momentum, our PR efforts ensure your brand stands out.