The SaaS PR Firm Behind Industry Success Stories.
SaaS PR Spotlight: BuildOps
Salient PR, the leading SaaS PR firm, worked with BuildOps to boost its thought leadership and position it as a leading innovator in the SaaS space for construction and skilled trades. Through an op-ed and podcast focused PR strategy, we helped BuildOps share its vision for modernising traditional industries with new technology.
We secured placements in top-tier outlets like Forbes Tech Council, Newsweek, Construction Dive and Miami Herald where BuildOps wrote about topics such as AI hiring and lessons from military leadership in the trades. We also got BuildOps executives on industry leading podcasts like The Savage Leader Podcast to talk to their target audience.
By crafting compelling narratives and leveraging media opportunities, Salient PR positioned BuildOps as a thought leader driving transformation in construction and skilled trades, building trust with industry professionals and expanding its influence in the SaaS market.
BuildOps is changing the construction and trades industries with an all in one SaaS platform for commercial contractors. Built for the trades, BuildOps helps HVAC, plumbing and electrical contractors optimize workflows, boost team productivity and deliver great service.
With a deep understanding of industry challenges, BuildOps integrates scheduling, dispatching, job tracking, and analytics into a seamless solution that enables contractors to run their businesses with unmatched efficiency. Trusted by industry leaders, BuildOps brings technology and real world experience to modernize the trades and improve performance.
At its core, BuildOps is more than just software—it’s a partner in driving growth, fostering innovation, and shaping the future of construction and skilled trades through smarter, more connected tools.
SaaS Public Relations Spotlight: Tenzo
Salient PR partnered with Tenzo to elevate their role as an emerging SaaS platform revolutionizing restaurant performance. Tenzo pulls together data from multiple operational sources—sales, labour, inventory and reviews—to give real-time insights to restaurant operators so they can move from surviving to thriving. 
Through strategic media engagement, we secured coverage in top-tier outlets like TechCrunch, VentureBeat, and The Spoon. The features highlighted how Tenzo’s platform brings team members together, predicts sales, improves performance and hits KPIs.
By emphasizing Tenzo’s solutions to pressing industry challenges like food waste and staffing inefficiencies, we positioned the company as a trusted partner for restaurant operators. We showed Tenzo to be a leader in the restaurant industry’s digital revolution.
Tenzo is the powerful Restaurant PerformanceOps platform in the palm of your hands. Tenzo brings together data from all your technologies in real time, from POS to inventory management, from software to labour schedulers.
Allowing restaurant operators, from Head Office to General Managers, to supercharge their restaurant's performance. Enabling better collaboration between team members, predicting sales, improving performance, hitting KPIs as well as accurately knowing what that means for labour and inventory.
Remove the guesswork and never be understaffed or overstaffed again and say goodbye to food wastage. Empowering you to act and improve performance. All the time. Helping your restaurant thrive.
SaaS PR Spotlight: Campaign Monitor
Salient PR worked with Campaign Monitor to boost their profile as an email marketing technology leader. Through targeted PR campaigns we secured media coverage in Forbes, The Wall Street Journal, TechCrunch and Fortune on their major news moments and company milestones.
Our work focused on positioning Campaign Monitor as a SaaS player, highlighting their email marketing innovation and global growth. We developed stories that showed their industry impact – how they help businesses of all sizes connect with their audience through better email.
In addition to media outreach we secured expert commentary, bylines and features that spoke to key audiences. Salient PR made Campaign Monitor stand out in the crowded martech space and kept them top of mind as the go-to email marketing partner.
Campaign Monitor is a global email marketing leader with over 250,000 businesses and 2 million users worldwide. Known for its ease of use and automation, Campaign Monitor helps organisations of all sizes create email campaigns that get results. From non-profits to tech giants, the platform helps you connect with your audience through beautiful emails and data driven marketing.
Since Campaign Monitor was founded they’ve achieved some amazing growth, including a $250 million funding round and the acquisition of GetFeedback which added customer feedback and engagement to their product suite. With offices in multiple countries including the US and Australia, Campaign Monitor is a major player in the martech space.
Media to tech, Campaign Monitor is loved by industries and shaping the future of email marketing. With award winning integrations and a focus on innovation, they’re the partner of choice for brands who want to make email marketing unforgettable.
SaaS Public Relations Spotlight: Files.com
Salient PR worked with Files.com to increase their visibility and showcase their leadership in cloud-native file integration and automation. We focused on building the Files.com brand through strategic media placements, including a feature in VentureBeat announcing their acquisition of ExaVault.
We wrote messaging that highlighted Files.com’s unique approach to secure file transfers and automation so their story would land with both technical and business audiences. We used our media relationships to get coverage that positioned Files.com as a managed file transfer (MFT) leader.
Files.com is a cloud-native SaaS platform for file integration and automation that enables organizations to securely transfer or share files between users, teams, organizations (B2B) and customers (B2C).
Files.com is a unique solution that combines the base benefits of FTP software and the security and automation of managed file transfer (MFT) software.
Files.com is backed by California-based private equity firm Riverwood Capital. Files.com has been providing businesses with secure, cloud-native file transfers for 10+ years, servicing over 6,500 customers across key industries like healthcare, finance, manufacturing, media, technology, and more.
SaaS Public Relations Spotlight: CircleCI
Salient PR has been a go-to partner for CircleCI, the SaaS leader in continuous integration and delivery (CI/CD), to help them expand their reach and connect with developers globally. From securing top-tier media coverage in TechCrunch, VentureBeat, Forbes and The Register to data-driven PR campaigns, we’ve made CircleCI a force to be reckoned with in the SaaS world.
CircleCI’s CI/CD platform simplifies software development workflows so companies like Okta, Hinge and Hugging Face can deliver software faster and more reliably. We’ve worked with CircleCI to amplify their SaaS capabilities, highlighting their innovative features and value to engineering teams through product announcements, thought leadership campaigns and industry awards.
We help CircleCI show SaaS companies how to scale and deliver amazing user experiences. By combining creative storytelling with media outreach we’ve made CircleCI a SaaS innovation leader and a go-to partner for modern software teams.
CircleCI is the #1 continuous integration and delivery (CI/CD) platform with over 2 million developers worldwide. By automating the build, test, and deploy process CircleCI helps engineering teams at Okta, Hinge and Hugging Face deliver software faster and more reliably so the SaaS ecosystem can innovate faster.
Built for modern software development CircleCI helps teams optimize their pipelines, collaborate and maintain performance. With features like Config Policies and robust automation CircleCI gives SaaS companies faster time-to-market and better user experiences.
Still Have Questions?
What is the main role of a SaaS PR firm when helping companies?
A SaaS PR firm specializes in promoting SaaS companies by building their brand reputation, securing media mentions, and creating compelling narratives. We craft tailored PR strategies to establish thought leadership, generate high-quality leads, and ensure visibility in a competitive market. By leveraging media relations, digital PR, and strategic PR campaigns, we help SaaS brands connect with key stakeholders and achieve their business goals. This is essential for long-term success.
How do SaaS PR agencies establish thought leadership for SaaS companies in today’s landscape?
Thought leadership is vital for SaaS businesses to stand out in a crowded market, especially today. Through speaking engagements, guest posts, and targeted media mentions, we position executives as industry leaders. Our PR services include creating content that highlights expertise, such as blog posts, press releases, and whitepapers, helping SaaS brands build authority and foster trust among their audience.
How does Salient PR help SaaS companies with product launches?
Product launches are pivotal moments for SaaS companies. We develop strategic approaches that combine press releases, content creation, and social media campaigns to maximize impact. By ensuring media coverage in key outlets and securing thought leader endorsements, we create buzz and establish your product as a must-have solution in the SaaS landscape.
Why is specialized SaaS PR important for SaaS companies?
The SaaS industry operates in a unique space that requires a deep understanding of its complexities. A specialized SaaS PR agency like ours understands the nuances of promoting SaaS products and cloud technology. By focusing on content marketing, strategic PR, and social proof, we ensure your brand resonates with target audiences and establishes credibility among investors, customers, and the wider SaaS community. It’s important to work with an agency that “gets it”.
How can SaaS PR campaigns generate high-quality leads for SaaS businesses?
SaaS PR campaigns focus on building a stronger online reputation and increasing brand awareness to attract qualified leads. By targeting relevant media outlets, reporters, creating engaging content, and leveraging SEO, we enhance visibility and credibility. Everything is tailored to your industry, key messages, and solution. These efforts drive inbound traffic and lead to meaningful connections with potential customers and investors.
What makes Salient PR one of the best SaaS PR agencies?
Our deep understanding of the SaaS industry, strong relationships with media, and proven track record of successful PR campaigns set us apart. As a SaaS PR firm, we’ve worked with SaaS businesses of all sizes to deliver measurable results. From establishing trust to driving business growth, we tailor our PR strategies to align with your company’s message and objectives.
How does SaaS PR strategies differ from traditional software marketing?
SaaS PR strategies focus on the recurring revenue model and customer-centric approach of SaaS companies, unlike traditional software marketing, which prioritizes one-time purchases. SaaS PR emphasizes customer loyalty, ongoing value, and ROI. By leveraging thought leadership, media trends, and strategic communication, we highlight your SaaS company’s value and maintain long-term engagement with your target audiences.
How do you effectively track and measure the success of a SaaS PR campaign?
We use data-driven metrics to evaluate the success of every SaaS PR campaign. This includes tracking media mentions, online traffic, lead generation, web conversions, sales enablement, and audience engagement. We also assess improvements in brand awareness, reputation, and authority. By aligning PR efforts with your business goals, we ensure a measurable ROI that supports your overall growth strategy.