The SaaS PR Agency Built to Amplify Your Growth.
“Great PR makes your SaaS solutions irresistible—turning complex software into compelling stories that customers can’t ignore.”
Justin Mauldin CEO & Founder
With experience working alongside leading SaaS unicorns like CircleCI, Vanta, and Campaign Monitor, we understand the unique challenges and opportunities SaaS companies face.
Unburdened by bureaucratic processes, our nimble SaaS PR agency delivers tailored strategies that help our clients make an impact. Through authentic storytelling, innovative thinking, and strategic outreach, we connect brands with the right audiences to inspire action and drive measurable results.
Our integrated communications approach blends deep industry expertise with creative execution, empowering SaaS brands to amplify their reach and build lasting connections. Whether it’s engaging decision-makers, strengthening customer trust, or positioning your company as a market leader, Salient PR knows how to craft campaigns that fuel growth and resonate across the SaaS ecosystem.
Driving Outstanding Results in SaaS.
Your SaaS Specialists
We work together to get everyone on the same page, so our campaigns drive growth and build long-term brand equity. Whether you’re launching a new product, amplifying your message or navigating the tough stuff, Salient PR has the creativity and expertise to move the needle for your SaaS business.
Media Relations: We’ll get you in the outlets that your audience reads.
Thought Leadership: We’ll make your executives the voice of the industry.
Crisis Communications: We’ll calmly navigate the unknown with you.
Content: We’ll write it exactly the way your team would.
Events: We’ll get you onstage and connected with media in attendance.
Partner with the Leading Saas PR Agency
Cut Through The Noise
We identify high-value conversations and pinpoint the best channels to amplify your message, ensuring your voice reaches the right audience at the right time.
Simplify The Complex
Our experts make technical topics accessible and engaging, crafting thought leadership that bridges the gap between innovation and understanding.
Share Stories That Matter
We uncover and amplify real customer stories, turning authentic experiences into powerful narratives that resonate and inspire action with your audience.
Lead With Creativity
We go beyond the ordinary, designing campaigns that spark meaningful engagement and set your brand apart in competitive markets.
See Our SaaS PR Results
Still Have Questions?
Why do SaaS companies need a PR agency?
SaaS companies operate in a competitive and rapidly evolving market. A specialized PR agency helps craft and communicate a clear value proposition, establish thought leadership, and build brand identity. With tailored strategies and a deep understanding of the SaaS industry, we amplify your voice and drive visibility to attract qualified leads and prospective customers.
How does Salient PR help SaaS startups establish thought leadership?
We create impactful content, such as guest posts, op-eds, and case studies, that highlight your expertise in the SaaS industry. By securing media placements and speaking opportunities, we position your key stakeholders as thought leaders, helping your brand gain trust and credibility in various industries.
How does Salient PR support SaaS startups in a competitive market?
We develop tailored PR strategies that focus on differentiation, positioning your SaaS product as a leader in its category. By highlighting your company message and addressing market-specific challenges, we help you stand out in a crowded marketplace.
What role does content creation play in SaaS PR?
Content marketing is a critical component of SaaS PR. We create high-quality content tailored to your target audiences, including blog posts, whitepapers, and case studies. These assets not only drive traffic but also establish trust and thought leadership.
How does Salient PR differ from a SaaS marketing agency?
While SaaS marketing agencies focus on driving conversions through paid ads, SEO, and email marketing, our expertise lies in building trust and credibility through media relations, thought leadership, and compelling storytelling. We complement your marketing efforts by positioning your company as a trusted leader in the SaaS marketplace.
Absolutely. A strong PR strategy enhances brand identity and creates a positive perception of your SaaS product. This not only attracts new customers but also reinforces trust with existing ones, improving customer retention and reducing churn rates. From top of funnel awareness to bottom of funnel finish line conversations - we get it.
Can PR efforts help with SaaS customer acquisition and retention?
What types of SaaS companies does Salient PR work with?
We work with SaaS companies across various industries, from start-ups to established enterprises. Whether you’re focused on cloud technology, marketing automation, or customer acquisition, we provide customized services that align with your business goals.
Why should I choose Salient PR as my SaaS PR agency?
Salient PR combines a keen understanding of the SaaS industry with a proven track record of delivering results. Our team relentlessly focuses on your business objectives, providing strategic insights, media connections, and creative solutions to help your SaaS company thrive.