Not another agency origin story.
Salient exists because the old model kept failing the kinds of companies we wanted to work with
We’ve Been Where You Are
If you’ve worked with a PR agency before, you probably know the feeling. Senior people disappear after the pitch. Updates slow down. You start managing them instead of the other way around.
We've heard it a hundred times. Half our clients came to us after exactly that experience.
So we built the agency we wished we could hire. Smaller team. Senior people on the actual work. Everything shared as it happens. And a genuine love for the craft of finding the story that makes people pay attention.
That’s it. That’s why we’re here
What We Fixed
The things we won’t compromise on
You get the people you meet
No bait and switch. The team that pitched you is the team on your account, founder included.
You see everything
Pitches, replies, drafts, coverage. Shared the moment they happen, not buried in a monthly PDF.
You never have to ask
Speaking slots, award entries, exclusives, a quote on today's news. They land in your inbox before you think of them.
You get results, not excuses
We'd rather land you coverage than send a beautiful report about why we didn't.
Our Philosophy
Action. Transparency. Experience.
We swapped promises for action, layers for transparency, and headcount for experience.
How We Work
What Working With Us Looks Like
We learn the business
Founders, product, customers, competitors. We do the homework before we write a word.
We find the story
The angle a reporter actually cares about, not the one that reads like a press release.
We build the list
The specific reporters, editors, producers, and analysts who cover your space, and what each of them wants.
Senior people do the pitching
Every reporter conversation is handled by someone senior. Nothing gets handed down.
We make the moments
Announcements, data, exclusives, speaking, awards, a take on the news. We don't wait for something to happen.
We write the words, too
Bylines, op-eds, press releases, award entries. Drafted by senior people, ready for your read.
We stick around
Our clients stay for years, not quarters, because the work keeps compounding.
The Team
The people behind the work
Senior team. AI-assisted outreach. Nothing outsourced.
Justin Mauldin
Founder & CEO
Kenny Johnston
Advisor
Lindsey Ranger
Operations
Kristin Kaplan
Operations
Daisy Delgadillo
People
Anthony Duesler
Finance
Kayla Haines
Admin
Ready to stop managing your agency?
