Where Developer Marketing Success Stories Come to Life.
Developer Marketing Spotlight: Testlio
Salient partnered with Testlio to establish them as the leaders in software testing and amplify their message as a developer focused platform changing QA. Through a bespoke developer marketing strategy we showed Testlio’s value to the tech community and their approach to distributed testing.
Our PR efforts resulted in placements in top tier outlets including Business Insider, ZDNet, Forbes, VentureBeat, Irish Tech News, Entrepreneur and SourceForge. Features highlighted Testlio’s solutions for QA and the story of co-founder and CEO Kristel Kruustük, positioning her as a female tech founder trailblazer.
We used a combination of thought leadership, product storytelling and founder centric narratives to connect Testlio’s mission to developers and enterprises. By combining in-depth profiles in Forbes and ZDNet with op-eds in Entrepreneur and interviews showcasing Testlio’s developer focused model we established them as the QA platform of choice for companies that put software first.
Testlio is the benchmark for fused software testing, helping the world’s largest companies and most innovative brands deliver amazing digital experiences at scale. With a 22+ million test steps executed, 4+ million test cases run and 10,000+ vetted testers in 150+ countries, Testlio brings unmatched expertise to the table and global reach to ensure software quality and reliability.
Powered by a robust testing platform and seamless DevOps integrations, Testlio lets you launch faster, smarter and with total confidence. From functional testing and test automation to payments and AI testing, Testlio’s got you covered for modern enterprises in today’s high stakes digital world.
Developer Marketing Spotlight: DevZero
Salient PR worked with DevZero to ensure a strong presence at KubeCon, the biggest developer conference. Our focus was on getting high value meetings and briefings with key analysts and media to introduce DevZero’s solutions to the broader developer community.
Through planning and outreach we arranged 11 in-person meetings at KubeCon and several follow-up briefings in the weeks after the event – 15 total conversations about DevZero’s products and vision. These included analysts from RobustCloud, 451 Research, Pivot9, IDC, The Futurum Group, RedMonk, and HyperFrame as well as developer focused media like APM Digest, SDX Central and SiliconANGLE who wrote about DevZero during the event.
In addition to the briefings at KubeCon, Salient PR also extended DevZero’s thought leadership by getting them on the largest developer podcast – the Stack Overflow Podcast – where they could have longer form conversations about their solutions and approach.
This helped DevZero get connected with the developer community and build relationships with analysts and media – a great foundation for future visibility and growth.
DevZero is changing software development by giving developers on-demand, production-identical cloud environments that get rid of the bottlenecks of local hardware and infrastructure. Founded by former Uber engineers, DevZero is designed to give engineering teams seamless, scalable solutions for coding, testing and deploying software faster and better.
Simple and flexible, DevZero’s platform combines DevOps tools and AI-driven infrastructure discovery, so developers can work in environments that are production-like without having to set up or maintain local infrastructure. By reducing complexity and streamlining workflows, DevZero helps teams unleash their full potential, innovate faster and deliver high quality software.
Developer Marketing Spotlight: CircleCI
CircleCI worked with Salient PR to establish and amplify their position as a DevOps leader, so developers and enterprises can build with confidence in a complex software world. Through targeted PR campaigns and media placements in TechCrunch, VentureBeat and Forbes we’ve positioned CircleCI as a CI/CD innovator and a trusted way to deliver software fast.
As CircleCI expanded to address the broader needs of modern DevOps – scalability and enterprise features – Salient PR showed how they enable developers to build and deploy efficiently. By highlighting their approach to simplifying complex development workflows we reinforced their position as a DevOps leader.
We’ve helped CircleCI become a go-to partner for continuous software delivery by securing thought leadership opportunities, product announcements and amplifying their vision across top-tier media.
CircleCI is the leading continuous integration and delivery (CI/CD) platform with over 2 million developers worldwide building, testing and deploying software faster and more reliably. By automating complex workflows CircleCI enables engineering teams at companies like Okta, Hinge and Hugging Face to deliver software 3x faster than the industry average.
Scalability and performance is key for CircleCI. We have the tools to help developers optimise their pipelines, simplify complexity and innovate. Our advanced features help teams navigate the demands of modern software development and have confidence at every stage.
Forbes, Deloitte and the DevOps Dozen Awards have recognised CircleCI as the platform of choice for companies that deliver high quality software in today’s digital world.
Developer Marketing Spotlight: Browserbase
Salient PR partnered with BrowserBase to successfully launch their headless browser platform, a breakthrough technology enabling large language models (LLMs) to automate web tasks.
Our team led a comprehensive product launch strategy, leveraging our deep connections with top-tier tech media to secure exclusive coverage in VentureBeat. This high-profile feature highlighted BrowserBase’s innovation and positioned them as a pioneer in AI-driven automation.
Beyond media outreach, we crafted compelling messaging that clearly articulated the platform’s unique value to both developer and business audiences. By blending strategic storytelling with targeted media engagement, we ensured BrowserBase’s launch resonated with key stakeholders in the AI and developer ecosystems.
Browserbase is redefining web automation by letting large language models (LLMs) talk to the web through headless browsers. By combining AI with automated tools, Browserbase helps businesses streamline workflows, get more efficient and unlock new web possibilities.
For developers and enterprises, Browserbase provides the infrastructure to automate complex tasks like data extraction, testing and website navigation. Their approach removes the limitations of traditional automation and lets AI agents talk to the web at scale with precision and flexibility.
As a pioneer in AI-driven web-mation, Browserbase is shaping the future of how organizations leverage web technologies to drive growth.
Still Have Questions?
Why is developer marketing different from traditional marketing?
A developer marketing program focuses on engaging a highly technical audience, often skeptical of traditional marketing tactics. Instead of flashy campaigns or marketing jargon, successful developer marketing emphasizes providing value through practical tools, code samples, tutorials, and peer validation. By addressing real problems and optimizing workflows, businesses can build trust and foster genuine relationships within the developer community.
How does Salient PR help with developer marketing efforts?
Salient PR specializes in crafting developer-focused messaging and content tailored to the unique needs of software developers and engineers. We help businesses showcase their tools, solutions, and features in ways that resonate with developer audiences. Through strategic content creation, media outreach, and community engagement, we elevate brands as trusted solution providers in fragmented developer segments.
What types of content are most effective for engaging developers?
Developers prefer hands-on content like video tutorials, code snippets, and documentation that provide actionable insights. Practical examples of how to use a product or solve specific challenges resonate well. Salient PR works with you to co-develop high-quality, developer-focused content that educates, engages, and demonstrates the value of your tools in real-world scenarios.
How do you ensure our messaging reaches the right developer audience?
We use a data-driven approach to identify key developer segments and target audiences. Whether through tailored outreach, technical documentation, or community-building initiatives, we ensure that your messaging resonates with software developers. Our developer marketing program focus on engaging developers directly where they are most active—forums, GitHub, developer portals, and micro-communities. We also target relevant media at the outlets that developers read most.
Why is community engagement important in developer marketing?
Developers, more than any other group, tend to trust peers and rely on active communities to exchange ideas and validate solutions. Building strong developer communities fosters long-term relationships and encourages advocacy for your tools or products. Salient PR helps brands create and sustain vibrant developer communities through meaningful content, hands-on experiences, and open source projects.
How does developer marketing drive product adoption?
By focusing on the developer’s perspective, marketing to developers emphasizes solving real problems and improving workflows. Thought leadership, peer validation, and community engagement build trust and credibility, encouraging developers to adopt new tools or technologies. Our marketing efforts ensure your product is positioned as a must-have solution for developer audiences.
What makes Salient PR the right partner for developer marketing?
Salient PR has extensive experience working with developer-focused brands, offering a deep understanding of the developer world. From creating compelling narratives to identifying the best channels for outreach, we deliver tailored strategies that amplify your message and establish trust. Whether you’re targeting software engineers or data scientists, we help you achieve maximum impact with developer marketing.
How do you measure the success of developer marketing campaigns?
Success is measured through metrics like developer engagement, community growth, content reach, and product adoption. We work with you to track the data that matters most such as downloads, API usage, and traffic to developer portals to ensure our campaigns deliver results. Our focus on continuous improvement allows us to optimize campaigns and drive long-term growth for your business.