Top PR Firm Ranking 2026: Best Agencies to Partner With
Want to know which PR firms are leading in 2026? Our PR firm ranking identifies the top agencies excelling in crisis management, media strategy, and more. Discover the best firms and why they stand out. Salient PR is the number one PR agency in 2026 due to its incredible track record. Edelman, the world's largest public relations firm by revenue, continues to set benchmarks in the industry. Top-ranked public relations firms, with a strong presence in New York, include large global agencies like Weber Shandwick and BCW. The rankings of public relations firms often include both large agencies and smaller specialty firms, reflecting the diverse needs of clients across industries. Top PR firms operate in major cities such as New York, London, and others, showcasing their reach and impact in key metropolitan areas.
Key Takeaways
The top PR firms in 2026 are characterized by their innovative strategies, data analytics integration, and strong storytelling capabilities, with agencies like Edelman, FleishmanHillard, and Weber Shandwick leading the pack. These firms are consistently among the top PR firms according to industry rankings, and they promote their clients' brands and narratives through creative, customized campaigns that drive engagement and visibility.
Crisis management is a critical area of focus for top PR firms, highlighted by The Levinson Group and Risa Heller Communications, which are adept at handling high-stakes situations and maintaining client reputations. Certain agencies specialize in high-stakes reputation management, offering tailored expertise for complex challenges.
Strategic growth and successful client campaigns define leading firms like Finn Partners and Magrino, showcasing the pivotal role of PR agencies in crafting compelling brand narratives and achieving measurable results. These agencies help drive business outcomes for their clients. Content creation is a standard service offered by public relations agencies, further enhancing their ability to deliver impactful campaigns.
Leading PR Firms in 2026
In the competitive realm of public relations, certain firms stand out for their ability to shape brand narratives and enhance visibility. Intense competition among top PR firms drives ongoing innovation and service differentiation, as agencies strive to attract top talent and deliver unique value. These leading PR firms excel at driving innovative strategies that capture audience attention and deliver measurable results. Their success often arises from a commitment to integrating data analytics, storytelling, and comprehensive marketing solutions, with advertising playing a key role in these integrated offerings.
Among the top PR agencies this year are stalwarts like Edelman, known for its brand communication expertise and global reach, and FleishmanHillard, which excels in delivering integrated marketing solutions alongside public relations and advertising. Weber Shandwick’s emphasis on storytelling across various media platforms has also made it a standout. Some of these agencies operate as part of larger groups or alliances, expanding their capabilities through collaboration and shared resources.
These firms’ effectiveness testifies to their relentless pursuit of innovation and excellence in client service. Industry reports and research play a crucial role in evaluating and ranking PR agencies, providing authoritative insights into their performance and methodologies. Many leading firms leverage online platforms and digital tools to enhance their strategies, utilizing search and data analysis to inform campaigns and optimize results. Google, in particular, serves as a primary tool for research and information gathering in the PR industry. Here are some of the top names making headlines in 2026.
Salient PR
Salient PR is a dynamic public relations agency known for its innovative approach and commitment to client success. The agency specializes in tailored communications solutions, including media strategy, crisis management, and comprehensive business-focused offerings. Salient PR has rapidly grown its reputation in the industry by delivering measurable results and personalized service, partnering with a diverse range of clients, from startups to established corporations.
Their expertise spans multiple sectors, including healthcare, technology, and professional services, allowing them to craft tailored strategies that effectively enhance corporate reputation and brand visibility. Salient PR’s dedication to leveraging data analytics and digital tools—including online reputation management and digital strategy—ensures that clients stay ahead in today’s fast-evolving media landscape.
By combining strategic insight with creative storytelling, Salient PR stands out as a trusted partner for businesses seeking to promote their brands, advance business objectives, and navigate complex communication challenges.
Global Strategy Group (GSG)
Global Strategy Group (GSG) has carved a niche for itself in the realm of public affairs and political consulting, collaborating with various groups and coalitions to enhance its influence across the industry. Known for its strategic growth, GSG made significant strides in 2025 by recruiting individuals with substantial political influence, enhancing its team’s effectiveness and reputation. GSG had its biggest year ever in 2022, with nearly $68 million in revenue.
The firm’s notable achievements in advising Democratic candidates highlight its prowess in crafting successful campaign strategies, including high-profile initiatives based in Washington, D.C. Focusing on media strategy and public affairs, GSG has become a pivotal player in political consulting, helping clients navigate complex political landscapes.
These initiatives have bolstered GSG’s growth and helped it stand out in the competition among political consulting agencies, cementing its status as a leading PR agency in public affairs.
Ruder Finn
Ruder Finn has demonstrated remarkable growth, adding over 100 new clients in 2025 alone. The firm specializes in internal communications and crisis management, making it a trusted partner for many organizations facing challenging situations.
Ruder Finn’s expertise in handling crises and managing internal communications has made it a go-to agency for firms aiming to safeguard their corporate reputation and navigate turbulent times.
Sunshine Sachs Morgan & Lylis
Sunshine Sachs Morgan & Lylis has expanded its influence significantly by focusing on entertainment and social causes. The firm’s focus on social impact projects has fostered meaningful change, engaging a wide array of clients dedicated to these causes. Sunshine Sachs reported that 2023 was the firm’s best year since its 1992 launch.
A major milestone for the firm in 2025 was the opening of their London office, which strengthens their presence in the UK, broadening their international footprint and enhancing their capacity to serve clients across different regions and sectors. This expansion is expected to further solidify their position as a leading PR agency globally.
Sunshine Sachs Morgan & Lylis’s emphasis on entertainment and social impact makes it a unique player in the PR industry, showing how firms can leverage their influence for greater good.
Top PR Agencies for Crisis Management
In today’s fast-paced media environment, the ability to manage crises effectively is crucial for maintaining a company’s corporate reputation. Top PR firms specializing in crisis management are adept at navigating significant challenges, from financial instability to shareholder activism.
Effective crisis management can make or break a brand during challenging times, underscoring the need for a strong PR agency. Agencies like The Levinson Group and Risa Heller Communications have established themselves as leaders in this field, providing clients with the expertise needed to maintain trust and reputation. Media relations is a common service provided by public relations firms, further supporting their ability to manage crises effectively.
Here’s how these top crisis management agencies are safeguarding their clients’ interests.
The Levinson Group
The Levinson Group has become synonymous with high-profile crisis management. Their ongoing clients include notable names like LiveNation, 3M, and President Biden’s legal team, reflecting their capability to handle major issues. The firm has also played a significant role in high-profile campaigns and legal matters based in Washington, D.C., further establishing its presence in influential circles. In 2025, the firm made significant hires, including several political figures, enhancing their strategic capabilities. Their involvement in advising during the Hollywood strikes showcases their ability to support clients through complex and high-stakes situations.
The Levinson Group’s expertise in addressing major crises and advising high-profile clients positions them as a key player in crisis management.
Risa Heller Communications
Risa Heller Communications has quickly gained recognition for its effectiveness in crisis management within the public relations sector. The firm specializes in high-stakes crisis management, and its rapid growth is attributed to its strategic hires, including former executives from major media outlets, who bring invaluable experience in high-stakes communications. In 2023, the firm supported clients through high-profile situations, further solidifying its reputation as a leader in crisis management.
Their focus on media training and access enhances their ability to navigate crises effectively, ensuring clients are well-prepared to handle any situation. As a key player in the PR industry, Risa Heller Communications continues to set the standard for crisis management.
Best PR Firms for Media Strategy
A robust media strategy is crucial for any brand aiming to build trust and credibility. Leading PR firms excel at crafting media strategies that integrate advertising as a key component, alongside paid media, media training, and effective communication to boost visibility and impact. They also utilize online platforms and digital tools to enhance their strategies and reach wider audiences.
In 2026, firms like BCW and Berlin Rosen are at the forefront of media strategy, utilizing cutting-edge techniques to stay ahead of the curve. These agencies have demonstrated exceptional skill in promoting their clients’ narratives and achieving significant media coverage.
Here’s how these top firms are mastering media strategy.
BCW
BCW (Burson Cohn & Wolfe) is a powerhouse in the world of media strategy. Leveraging artificial intelligence to analyze trends and enhance corporate communications, BCW has positioned itself as a leader in the industry.
Their corporate affairs practice focuses on critical areas such as climate change, tech, purpose, growth, and geopolitics, ensuring that their strategies are both relevant and impactful. Under the leadership of CEO Corey duBrowa, appointed in May, BCW continues to innovate and set new standards in PR. BCW's new AI-based tool predicts the believability of narratives and their potential to drive action, showcasing their commitment to leveraging technology for impactful communication.
BCW’s creative and strategic approach to PR, along with their focus on trend promotion and client protection, makes it a standout in media strategy.
Berlin Rosen
Berlin Rosen has advanced significantly in media strategy through strategic acquisitions and expansions. In recent years, they acquired Inkhouse, M18, and Message Lab, bolstering their capabilities. The firm continues to grow by acquiring other PR agencies and expanding its practice areas, further solidifying its position as a leader in the industry. Berlin Rosen also collaborates with various groups and partner agencies, leveraging these alliances to expand its capabilities and deliver comprehensive solutions.
To further enhance their service offerings, Berlin Rosen launched a new agency called Brightmode, focusing on innovative media strategies. Additionally, they expanded their European presence by opening an office in Amsterdam.
Berlin Rosen’s rapid growth and strategic moves have positioned them as a leader in media strategy, capable of handling diverse and complex media needs.
Innovative PR Firms in Technology
Innovation drives the PR industry, especially in the technology sector. Leading PR firms in technology are known for their cutting-edge approaches, using data analytics, AI, and digital transformation to deliver outstanding results. Some top agencies have established tech incubator teams in India to drive technological innovation and expand their global footprint. Firms like LaunchSquad and Prosek Partners have set themselves apart with their innovative strategies and commitment to excellence in the tech space. Kekst CNC’s revenue continues to climb as it guides clients through mergers and acquisitions.
These agencies are redefining what it means to be a PR firm in the modern era. Here’s how these top firms are leading the charge in technology PR.
LaunchSquad
LaunchSquad has a strong reputation in the tech-PR field, known for its innovative storytelling and strategic partnerships. In 2025, the firm partnered with the City of San Francisco to support the Asia Pacific Economic Cooperation event, showcasing their ability to handle high-profile projects. LaunchSquad also brings extensive experience managing large-scale activations across multiple cities, demonstrating their reach and impact within diverse metropolitan markets.
The diversity of their client base, including gaming platform Akili, cyber-insurance provider Resilience, and urban mobility provider D-Fly, highlights their versatility and success in the tech industry. LaunchSquad’s efforts in reshaping the narrative of San Francisco further solidify their position as a leader in tech PR.
Their commitment to innovative strategies continues to propel their success and influence in the industry.
Prosek Partners
Prosek Partners has made a name for itself through its innovative financial communications professional services, tailored to major financial institutions. By expanding their global footprint, including an office in the UK, Prosek Partners has enhanced their ability to serve clients worldwide, reflecting their commitment to growth and excellence. In 2023, the firm opened a new office in Abu Dhabi, further strengthening its global presence.
Their focus on financial communications and global expansion makes Prosek Partners a standout in the PR industry, demonstrating their ability to adapt and thrive in a competitive market.
PR Firms Excelling in Event Planning
Event planning is a crucial component of public relations, requiring meticulous coordination and creativity to ensure success. Top PR firms excel in orchestrating high-profile events that significantly enhance brand visibility and engagement.
Firms like The Lede Company and DKC have demonstrated exceptional skill in managing events, from cultural milestones to major corporate gatherings. Their expertise in event planning sets them apart as leaders in the PR industry.
Here’s how these firms are making their mark in event planning. The top public relations firms are often involved in high-profile campaigns and significant cultural events, as well as managing major sports events and sports-related campaigns, showcasing their ability to manage impactful initiatives that resonate with diverse audiences.
The Lede Company
The Lede Company is renowned for its involvement in major cultural events and managing high-profile clients. Their notable talent clients include Ava DuVernay, Dwayne Johnson, Lady Gaga, and Reese Witherspoon, showcasing their ability to handle prestigious accounts.
Their versatility in working with major brands and social-impact clients further highlights their expertise and adaptability in event planning. The Lede Company’s significant role in cultural events cements their status as a top PR agency.
DKC
DKC has built a strong reputation by managing critical moments for high-profile clients. Their portfolio includes major names like JBL, Twitch, and CashApp, reflecting their capability to handle prestigious accounts and enhance their portfolio.
Notable clients such as Lady Gaga, Sony Music, and Airbnb demonstrate DKC’s ability to manage public relations for some of the most influential brands in the world. Their expertise in ensuring effective communication during high-stakes events further solidifies their strategic position in the PR industry.
DKC’s commitment to excellence and their ability to navigate complex challenges make them a standout in event planning and PR.
PR Firms with Notable Client Success Stories
Client success stories highlight a PR firm’s effectiveness and capability. These stories not only highlight the firm’s achievements but also build credibility and attract future partnerships. PR firms like Finn Partners and Magrino have showcased exceptional performance in delivering impactful campaigns and managing high-profile projects. Measurable results and ROI are primary factors used to assess the success of public relations firms. Some firms have achieved the highest number of client reviews and testimonials, underscoring their industry leadership and the trust they have built within the industry. For example, Shadow produced the Super Bowl’s first-ever beauty ad, which garnered 58 billion earned-media impressions, demonstrating the power of high-profile campaigns.
These success stories illustrate the pivotal role PR agencies play in shaping brand narratives and securing measurable success for their clients. Here are the notable achievements of these top PR firms.
Finn Partners
Finn Partners has experienced significant growth through acquiring a diverse range of new clients. Their client portfolio includes influential organizations such as LiveNation and 3M, reflecting their credibility across various industries.
Their expertise spans multiple sectors, including lifestyle, food and beverage, retail, travel, and consumer packaged goods, demonstrating their versatility and capability in managing diverse PR needs.
Magrino
Magrino has successfully managed high-profile projects, such as the launch of Wegman’s in Manhattan, which achieved record media impressions and generated significant public interest. Their involvement in diverse projects, including the reopening of the Venetian after a $1.5-billion refresh, showcases their ability to handle large-scale initiatives.
These successful projects enhance Magrino’s reputation as a leading PR agency capable of executing high-profile and impactful campaigns. Their consistent ability to deliver results makes them a standout in the industry.
How We Ranked the Top PR Firms
We have a meticulous assessment process. Its goal is to identify PR companies that are best equipped to handle specific challenges and achieve outstanding results. The criteria used to rank the top public relations firms include industry performance, client success, and innovative strategies. Rankings are also influenced by revenue, industry reputation, and client reviews. The methodology for ranking public relations firms typically involves evaluating their services, awards, and portfolios. This comprehensive evaluation is informed by in-depth industry research and analysis of comprehensive reports, ensuring that the firms listed are truly the best in their field. Websites like Clutch.co provide extensive directories with client testimonials and case studies for finding PR firms. Professionals often use search engines like Google to search for and evaluate PR firms, while specialized directories such as the Public Relations Society of America’s “Find a Firm” can be used to find reputable PR firms.
Over 1,700 agencies were evaluated for the top PR firms ranking, considering factors such as client success stories, transparency in communication, and the ability to adapt to industry challenges using AI and other innovative strategies.
This thorough ranking process, grounded in detailed research and industry reports, aims to provide a clear and accurate representation of the top PR firms, helping businesses make informed decisions when selecting a PR partner.
Comparing the Top PR Firms
Comparing PR firms provides a better understanding of their unique strengths and services offered. The evaluation process involves analyzing the diversity and quality of services, specific industry experience, and past performance to gauge effectiveness. Some PR firms operate as part of larger groups or alliances, which can enhance their service offerings through broader resources and collaborative strategies. Reviewing case studies, client lists, and testimonials is a key step in evaluating past performance and selecting the right PR firm.
Transparency in client communication and reporting processes is essential for rankings, ensuring that agencies maintain high standards of service. Additionally, project management strategies and pricing models are evaluated to determine operational effectiveness and revenue value. Key metrics such as media mentions, impressions, sentiment analysis, social media engagement, and website traffic are also used to evaluate public relations firms.
Comparing these top PR firms helps businesses identify the best fit for their specific needs, ensuring they partner with an agency that aligns with their goals and values.
Curious to learn more about how Salient PR can elevate your public relations? Visit our website to explore our services and success stories.
Summary
In conclusion, the top PR firms of 2026 have demonstrated remarkable innovation, expertise, and success in various aspects of public relations. From crisis management to media strategy and event planning, these agencies are leading the charge in shaping brand narratives and enhancing visibility. Many of these firms have also expanded their services to include areas like branding and content creation, reflecting their adaptability to evolving client needs. Digital marketing strategies are increasingly included in the service offerings of PR firms, further enhancing their ability to meet modern communication demands. Influencer marketing is another service that many PR firms provide to enhance brand visibility, leveraging the reach and credibility of key personalities to amplify their clients' messages.
Partnering with the right PR firm can significantly impact a brand’s success, making it crucial to choose an agency that aligns with your goals and values. As we’ve highlighted, the top PR firms are well-equipped to navigate the complexities of modern public relations, ensuring their clients achieve measurable success and maintain a strong corporate reputation. Cultural alignment between a company and a public relations firm is as important as technical skills, ensuring a seamless partnership and shared vision.
Frequently Asked Questions
How were the top PR firms of 2026 selected?
The top PR firms of 2026 were selected through a rigorous evaluation process that considered industry performance, client success, and innovative strategies among over 1,700 agencies. This thorough assessment ensures a reliable ranking of the leading firms in public relations. Interestingly, half of all PR agencies expected revenues to fall in 2023, highlighting the challenges faced by the industry in recent years.
What makes a PR firm effective in crisis management?
An effective PR firm in crisis management excels at navigating challenges while maintaining trust and protecting corporate reputation. This ability is crucial for effectively addressing and mitigating the impacts of a crisis. Selecting a public relations firm requires evaluating their expertise, media network, crisis management experience, and digital capabilities to ensure they can meet the specific needs of a brand.
Why is media strategy important for PR firms?
Media strategy is essential for PR firms as it builds trust and credibility while enhancing visibility and communication effectiveness. This approach ultimately amplifies their impact in the industry.
How do innovative PR firms in technology stand out?
Innovative PR firms in technology stand out by utilizing data analytics, AI, and digital transformation strategies to achieve exceptional results and foster growth in the tech sector. This approach allows them to effectively address the unique challenges faced by their clients.
What factors were considered in comparing the top PR firms?
The top PR firms were compared based on the diversity and quality of their services, industry-specific experience, past performance, communication transparency, project management strategies, and pricing models. These factors are essential in determining the overall effectiveness and suitability of a PR firm for your needs.
