How to Announce Partnership Press Release: Complete Guide with Examples and Templates
Key Takeaways
Partnership press releases are strategic announcements that communicate business collaborations to media, stakeholders, and customers while building credibility and expanding reach
Effective partnership announcements include a clear headline with both company names and highlight the partnership's purpose, compelling quotes from executives, detailed partnership scope, and strong value propositions
Timing is crucial - announce partnerships when they involve significant collaborations, product launches, or strategic alliances that create measurable impact
Distribution should combine targeted media pitching, company websites, social media channels, and industry-specific outlets for maximum visibility
Successful partnership press releases balance promotion of both companies equally while focusing on mutual benefits and industry impact rather than generic excitement
What is an Announce Partnership Press Release
A partnership press release is an official announcement document that communicates business collaborations, joint ventures, and strategic alliances to media outlets, stakeholders, and the general public. Unlike regular press releases that focus on one company’s achievements or updates, partnership announcements require a dual-company approach that highlights the collaborative nature of the relationship.
The primary purpose of announcing partnerships through press releases is to build credibility for both organizations while demonstrating growth momentum and market positioning. When one company partners with another, particularly a well-established leading provider in their industry, it signals trust, validation, and strategic thinking to potential customers and investors.
Partnership press releases differ from standard company announcements in several key ways. First, they must balance the messaging to represent both companies equally, ensuring neither partner appears subordinate to the other. Second, the focus shifts from individual company achievements to mutual benefits and shared values that drive the collaboration forward.
These announcements play a crucial role in public relations strategy by building brand visibility and establishing market positioning. When executed effectively, a strategic partnership press release can attract media attention, generate buzz around new initiatives, and create a lasting impression with target audiences across multiple industries.
When to Issue a Partnership Announcement Press Release
Understanding the right timing for partnership announcements is critical for maximizing media coverage and stakeholder impact. Not every business relationship warrants a press release, so it’s important to evaluate whether your partnership meets the criteria for public announcement.
Strategic partnerships involving significant financial investment or market expansion typically justify press releases, particularly when they involve minimum $1 million deals or collaborations with Fortune 500 companies. These high-value partnerships demonstrate serious commitment and often signal major industry shifts that attract media interest.
Product launch collaborations that create new market categories or introduce innovative solutions represent ideal opportunities for partnership announcements. When two companies combine their expertise to deliver breakthrough technologies or services, the resulting press release can position both partners as industry leaders while highlighting the partnership’s purpose in driving innovation.
Licensing agreements that expand brand reach into new geographic markets or industry sectors also warrant partnership press releases. These arrangements often involve established companies extending their influence through strategic collaboration, making them newsworthy for both trade and mainstream media outlets.
Merger and acquisition announcements require immediate stakeholder communication, typically within 24-48 hours of finalization. These partnership announcements are often marked as 'immediate release' to signal urgency and official timing to media outlets. They serve legal and regulatory purposes while managing market perception during significant corporate changes.
Milestone celebrations, such as partnership anniversaries at the 2-year or 5-year marks, or achievement awards, provide opportunities to reinforce the partnership’s value while sharing key achievements and future plans with stakeholders. Recognizing a significant milestone in the partnership highlights progress and ongoing commitment.
Technology integrations that solve industry-wide problems or introduce breakthrough innovations represent some of the most compelling partnership announcements. When companies combine their digital solutions to address market needs, the resulting press release can generate substantial media attention and customer interest.
Essential Elements of a Partnership Press Release
Creating an effective partnership press release requires careful attention to specific structural elements that ensure clarity, professionalism, and media appeal. Each component serves a distinct purpose in communicating your partnership’s value to target audiences.
The headline serves as the most critical element, featuring both company names and partnership type within 100 characters. The headline should specify whether you’re announcing a strategic partnership, licensing agreement, joint venture, or other collaboration type. For example: “TechCorp and InnovateLabs Announce Strategic Partnership to Launch AI-Powered Healthcare Platform.” Including press release highlights in the headline or opening can help summarize the most important aspects of the announcement and attract immediate media interest.
The dateline follows AP Style guidelines, including the city, state, and current date where the announcement originates. This standard formatting helps journalists quickly identify the source and timing of your partnership announcement.
Your opening paragraph must answer the five W questions - who, what, when, where, and why - within 2-3 sentences. This section should immediately identify both partners and the partnership’s purpose while highlighting the key benefit or differentiator that makes the collaboration newsworthy. Be sure to include all relevant information in the opening to ensure clarity and effectiveness of your key messages. A partnership press release should include a compelling headline, an informative lead paragraph summarizing the who, what, where, and why, and a body detailing the partnership's purpose, goals, and benefits.
Executive quotes from both companies add credibility and human interest to your partnership press release. C-suite level executives are preferred, as their positions lend authority to the announcement. These quotes should highlight partnership goals, expected outcomes, and strategic value rather than generic expressions of excitement.
Partnership details form the core of your announcement, explaining the scope, timeline, financial terms (if public), and operational structure. This section should describe what each company brings to the partnership and how the collaboration will benefit customers, industries, or markets.
Company boilerplates for each partner provide essential background information, including founding year, headquarters location, and core business focus. These standardized descriptions help journalists understand each company’s role and expertise within the partnership context. Each company involved in the partnership should have a brief "About Us" boilerplate section included at the end of the press release.
Media contact details conclude your press release with names, phone numbers, email addresses, and press kit links for follow up questions. Providing multiple contact options ensures journalists can easily access additional information or arrange interviews with key executives.
How to Write an Effective Partnership Announcement
Crafting Compelling Headlines
The headline of your partnership press release determines whether media outlets and stakeholders will read further, making it essential to create clear, compelling, and informative titles that grab attention immediately.
Include both company names in your headline, typically listing the larger or leading company first according to industry convention. This approach ensures both partners receive equal recognition while following established media practices that journalists expect.
Specify the partnership type clearly by using terms like “Strategic Partnership,” “Joint Venture,” “Licensing Agreement,” or “Collaboration.” This specificity helps journalists quickly categorize your announcement and determines which beats or industry reporters might cover your story.
In addition, make sure to state the partnership's purpose in the headline to clearly communicate the goals and objectives behind the collaboration.
Add benefit-focused language that highlights innovation, expansion, or market leadership to make your headline more compelling. Instead of simply stating that two companies have partnered, explain what the partnership aims to accomplish or deliver.
Here’s an effective format to follow: “CompanyA and CompanyB Announce Strategic Partnership to [Specific Outcome/Benefit].” For example: “Microsoft and Adobe Announce Strategic Partnership to Integrate Cloud-Based Creative Solutions for Enterprise Customers.”
Writing the Opening Paragraph
Your opening paragraph sets the tone for the entire partnership announcement press release and must immediately convey the most important information in a concise, engaging manner.
Start with the standard press release format including location and date, then immediately identify both partners and the partnership’s purpose in the first sentence. This direct approach ensures readers understand the essential information even if they only read the opening.
Include the key benefit or differentiator that makes your partnership newsworthy within the opening paragraph. Whether it’s access to new markets, innovative technology integration, or enhanced customer value, this benefit should be specific and measurable when possible.
Keep your opening under 50 words for maximum impact and readability. Journalists often scan multiple press releases quickly, so concise openings increase the likelihood that your announcement will receive attention and coverage.
Consider this example: “NEW YORK, December 15, 2024 - Global fitness leader Peloton and nutrition technology company MyFitnessPal today announced a strategic partnership aimed at delivering integrated wellness experiences to over 50 million combined users worldwide.”
Developing Partnership Details Section
The partnership details section provides the substance of your announcement, explaining how the collaboration works and why it matters to your target audience. This section should be comprehensive yet accessible to readers unfamiliar with either company.
Explain what each company contributes to the partnership, whether it’s technology, distribution networks, expertise, funding, or market access. Clearly outline what each party brings to the collaboration to demonstrate the mutual benefits and balanced contributions that drive the partnership's success. This breakdown helps readers understand how the collaboration leverages each partner’s strengths to create mutual benefits.
Describe the target market, customer benefits, and expected timeline for deliverables. Specific details about who will benefit from the partnership and when they can expect to see results add credibility to your announcement and help journalists assess the story’s newsworthiness.
Include specific metrics when possible, such as market size, projected revenue, customer reach, or performance improvements. Quantifiable information strengthens your partnership press release and provides concrete data points that journalists can reference in their coverage.
Address how the partnership aligns with each company’s strategic goals and mission. Highlight the partnership's goals and how they drive the collaboration, ensuring both parties are working toward shared objectives. This context helps readers understand why the collaboration makes sense for both partners and reinforces the long-term value and impact of the partnership's mission in the industry.
Types of Partnership Press Releases with Examples
Technology Integration Partnerships
Technology integration partnerships focus on innovation, technical capabilities, and problem-solving benefits for users. These announcements typically emphasize how combining technologies creates superior solutions or addresses industry challenges more effectively than either company could achieve independently.
A prime example is the Salesforce and Amazon Web Services strategic partnership aimed at CRM integration for enterprise clients. This type of partnership announcement would include technical specifications, compatibility details, and implementation timelines that demonstrate concrete value for business customers.
When writing about technology partnerships, highlight competitive advantages and industry transformation potential. Explain how the integration solves specific problems or creates new capabilities that didn’t previously exist in the market.
Include information about API integrations, data sharing protocols, or platform compatibility that technical audiences will find valuable. However, balance technical details with business benefits that non-technical stakeholders can understand and appreciate.
Retail and Distribution Partnerships
Retail and distribution partnerships emphasize market expansion, product availability, and customer convenience benefits. These announcements typically focus on how the partnership brings products or services to new audiences or enhances the shopping experience.
The Target and Ulta Beauty partnership creating shop-in-shop experiences across 100+ locations represents an excellent example of retail collaboration. This type of partnership announcement would include store locations, rollout schedules, and exclusive product offerings that create excitement among customers.
Focus on enhanced shopping experiences and brand accessibility when writing retail partnership press releases. Explain how the collaboration makes products more convenient to purchase or provides customers with added value they couldn’t access before.
Include specific details about store locations, product availability, promotional events, or exclusive offerings that give readers concrete information about how the partnership benefits them directly.
Sports and Entertainment Partnerships
Sports and entertainment partnerships highlight fan engagement, brand visibility, and community impact opportunities. These announcements often generate significant media coverage due to high public interest in sports teams and entertainment properties. Collaborations between a brand and a sports team can amplify outreach, combining sponsorship benefits with charitable initiatives and unique fan experiences.
The Nike and NBA partnership extending official uniform partnerships through the 2030 season exemplifies this type of collaboration. Such announcements would include sponsorship details, promotional events, and fan activation programs that create excitement beyond the basic business relationship.
Emphasize values alignment and authentic brand connections when writing sports and entertainment partnership press releases. Fans can easily detect inauthentic partnerships, so highlighting genuine shared values and community impact strengthens the announcement’s credibility.
Include information about fan experiences, community programs, or exclusive content that demonstrates how the partnership extends beyond simple sponsorship to create meaningful engagement opportunities.
Healthcare and Research Collaborations
Healthcare and research collaborations focus on patient outcomes, research advancement, and healthcare accessibility improvements. These partnerships often carry significant social impact and attract attention from both industry and mainstream media outlets.
A collaboration between Mayo Clinic and Google Health partnering on AI diagnostic tools for early cancer detection would represent this type of partnership. Such announcements must include clinical trial information, regulatory approval timelines, and patient benefit projections.
Address safety, efficacy, and scientific credibility aspects prominently in healthcare partnership press releases. These factors are crucial for maintaining public trust and ensuring regulatory compliance in heavily regulated industries.
Include information about research methodologies, clinical trial phases, expected patient populations, and anticipated improvements in health outcomes that demonstrate the partnership’s potential impact on public health.
Partnership Press Release Templates and Formats
Standard Partnership Announcement Template
The standard partnership announcement template provides a flexible framework that works for most business collaborations while ensuring all essential elements are included in a logical, professional format.
Headline: [Company A] and [Company B] Announce [Partnership Type] to [Primary Benefit/Outcome]
Subheadline (Optional): [Additional context, key statistic, or timeline]
Opening Paragraph: [Location, Date] - [Company A], a [brief description], and [Company B], a [brief description], today announced a [partnership type] aimed at [primary goal/benefit]. The collaboration [key differentiator or benefit] for [target audience].
Body Paragraphs:
Paragraph 1: Partnership scope and what each company brings
Paragraph 2: Customer/market benefits and expected outcomes
Paragraph 3: Implementation timeline and future plans
Executive Quotes:
Quote from Company A executive highlighting strategic value
Quote from Company B executive expressing enthusiasm and expected impact
Company Boilerplates:
About Company A: [Standard company description]
About Company B: [Standard company description]
Media Contact Information:
Company A: [Name, title, phone, email]
Company B: [Name, title, phone, email]
Product Launch Partnership Format
Product launch partnerships require specialized formatting that emphasizes innovation, availability, and customer benefits while clearly explaining each partner’s contribution to the new offering.
Product-Focused Headline: [Company A] and [Company B] Launch [Product Name], [Innovation Description]
Technical Specifications Section: Include relevant product details, performance metrics, and compatibility information that technical audiences need to understand the innovation.
Partnership Contribution Breakdown: Clearly explain what each company contributed to product development, from technology and expertise to manufacturing and distribution capabilities.
Pricing and Availability: Provide specific information about when and where customers can access the new product, including pricing structures and ordering processes.
Future Product Roadmap: Include information about planned updates, additional features, or expansion plans that maintain momentum beyond the initial launch announcement.
Milestone Anniversary Template
Milestone anniversary templates focus on celebrating partnership achievements while looking forward to future collaboration opportunities and continued growth. These templates are designed to highlight key achievements by showcasing partnership milestones, emphasizing past successes, and demonstrating the ongoing value of the collaboration.
Celebration-Focused Headline: [Company A] and [Company B] Celebrate [Duration] Partnership with [Achievement/Milestone]
Success Metrics Section: Include quantifiable achievements since the partnership began, such as revenue growth, customer acquisition, market expansion, or product innovations delivered.
Key Accomplishments Timeline: Provide a chronological overview of major partnership milestones, product launches, and significant achievements that demonstrate the collaboration’s success.
Future Goals and Expansion Plans: Outline upcoming initiatives, new market opportunities, or enhanced offerings that the partnership will pursue in the coming year.
Partnership Impact Analysis: Include data on growth trajectories, customer satisfaction improvements, or market share gains that demonstrate the partnership’s tangible value.
Distribution Strategies for Partnership Announcements
Media Pitching and Outreach
Effective media pitching requires identifying industry-specific journalists covering both companies’ sectors and personalizing outreach to highlight unique angles relevant to each journalist’s beat. This targeted approach significantly increases the likelihood of securing meaningful media coverage for your partnership announcement.
Research journalists who regularly cover partnership announcements, mergers and acquisitions, or industry developments relevant to your collaboration. Trade publications, business journals, and industry newsletters often provide the most valuable coverage for partnership press releases.
Personalize your pitches by highlighting specific angles that align with each journalist’s recent coverage or interests. For example, if a journalist frequently covers technology partnerships, emphasize the innovative aspects of your collaboration and how it advances industry trends.
Follow up within 3-5 business days with additional context, exclusive interview opportunities, or supplementary information that adds value to your original pitch. However, respect journalists’ time and avoid excessive follow-up that might damage relationships.
Provide comprehensive press kits including high-resolution images, executive headshots, company logos, and multimedia assets that make it easy for journalists to create compelling stories about your partnership.
Digital Distribution Channels
Digital distribution ensures your partnership announcement reaches stakeholders across multiple online platforms while optimizing for search engines and social media engagement.
Publish the press release on both companies’ official websites in dedicated press or news sections, ensuring consistent messaging and cross-linking between partner sites. This coordination reinforces the partnership’s legitimacy and provides easy access for stakeholders seeking information.
Share announcements across LinkedIn, Twitter, and industry-specific social media platforms using relevant hashtags and tagging both companies’ official accounts. Social media distribution amplifies reach and encourages engagement from followers of both partners.
Submit your partnership press release to relevant trade publications and industry newsletters that serve your target audience. Many publications accept press release submissions and may feature partnership announcements in industry roundups or news sections.
Upload to business wire services like PR Newswire, Business Wire, or PRWeb for broader distribution to media outlets, search engines, and industry databases. These services provide professional distribution networks that reach journalists and stakeholders you might not access directly.
Stakeholder Communication
Strategic stakeholder communication ensures that important audiences receive your partnership announcement through appropriate channels while maintaining consistent messaging across all touchpoints.
Send partnership announcements to investor relations lists, board members, and key shareholders who need immediate notification of strategic developments. These audiences often influence market perception and may require additional context about the partnership’s financial implications.
Include partnership news in employee newsletters and internal communication channels to ensure your workforce understands and can effectively communicate about the collaboration. Employees often serve as brand ambassadors and should be equipped with accurate information about partnership benefits and goals.
Distribute announcements to existing customers, partners, and vendor networks who may be directly impacted by the new collaboration. These stakeholders may have questions about how the partnership affects existing relationships or service delivery.
Share with industry associations and professional networks where both companies maintain memberships. These organizations often republish member news and provide access to specialized audiences interested in industry developments.
Common Mistakes to Avoid
One of the most significant errors in partnership press releases is focusing disproportionately on one company while minimizing the partner’s contribution and benefits. This imbalance can damage relationships and reduce the announcement’s credibility with media outlets and stakeholders who expect equal treatment of both partners.
Using vague language like “excited to announce” without explaining specific partnership value or impact represents another common pitfall. Journalists and readers seek concrete information about what the partnership accomplishes, not generic expressions of enthusiasm that provide little substantive content. Clearly articulating why the partnership matters—by explaining its impact and relevance to the industry or customers—ensures the announcement resonates with your audience.
Forgetting to include concrete timelines, deliverables, or measurable outcomes undermines the partnership’s credibility and makes it difficult for stakeholders to assess the collaboration’s significance. Specific metrics and dates demonstrate serious commitment and help readers understand the partnership’s scope.
Writing in a promotional tone rather than the objective news style preferred by journalists and media outlets can result in reduced coverage and credibility. Press releases should present information factually while highlighting benefits, avoiding marketing language that sounds overly commercial. The press release should maintain a professional, journalistic tone and be written in the third person.
Omitting essential media contact information or providing outdated phone numbers and email addresses prevents journalists from following up with questions or requesting additional information. Always verify contact details before distribution and provide multiple options for media inquiries.
Announcing partnerships prematurely before legal agreements are finalized and all stakeholders are aligned creates significant risks, including potential legal issues, damaged relationships, and credibility problems if the partnership fails to materialize as announced.
Failing to coordinate messaging between both companies can result in conflicting or inconsistent information that confuses stakeholders and undermines the partnership’s professional image. Both partners should review and approve all communications before distribution.
Best Practices for Maximum Impact
Coordinate press release timing with both companies’ PR calendars and major industry events to maximize media attention and avoid conflicts with other announcements. Strategic timing can significantly impact the level of coverage your partnership announcement receives.
Include multimedia elements like logos, product images, or infographics to increase engagement and make your announcement more visually appealing for digital distribution. Visual content performs better on social media and helps journalists create more compelling stories.
Optimize for search engines by incorporating relevant keywords like “partnership,” “collaboration,” and industry-specific terms throughout your press release. This optimization helps stakeholders find your announcement through organic search and improves long-term visibility.
Plan follow-up content including joint webinars, case studies, or thought leadership articles that maintain momentum beyond the initial announcement. Sustained communication reinforces the partnership’s value and keeps both companies visible in industry conversations.
Track media coverage, social media mentions, and website traffic to measure your announcement’s success and identify opportunities for improvement in future partnership communications. Analytics provide valuable insights for refining your distribution strategy.
Prepare key executives for media interviews and speaking opportunities following the announcement. Well-prepared spokespersons can leverage media interest to further amplify the partnership’s message and build stronger relationships with industry journalists.
Create branded partnership assets for ongoing marketing and communication efforts that extend the announcement’s impact beyond the initial press release. These materials support long-term partnership promotion and reinforce the collaboration’s value proposition.
Successful partnership press releases require careful planning, strategic messaging, and professional execution to achieve maximum impact. By following the guidelines, templates, and best practices outlined in this guide, you can create compelling announcements that generate media attention, build stakeholder confidence, and position both partners favorably within their industries.
Remember that an effective partnership press release serves multiple purposes beyond simple announcement - it demonstrates market leadership, builds credibility through association, and creates opportunities for continued media coverage as the partnership develops. Focus on mutual benefits, specific outcomes, and concrete timelines that give stakeholders clear expectations about what the collaboration will accomplish.
The key to writing a successful partnership announcement lies in balancing promotional objectives with journalistic standards while ensuring both partners receive equal representation and benefit from the media coverage. Start implementing these strategies for your next partnership announcement and watch as professional, well-crafted press releases drive increased visibility and stakeholder engagement for your business collaborations.
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FAQ
How long should a partnership press release be?
Optimal length ranges from 400-600 words for standard partnerships, up to 800 words for complex strategic alliances. Include all essential information while maintaining readability and journalist-friendly format. Focus on quality content over word count, ensuring every paragraph adds value and supports your key messaging objectives. The total length of a press release should aim for around 400-500 words, focusing solely on essential and newsworthy information.
What’s the difference between announcing a partnership and a joint venture?
Partnerships typically involve collaboration while maintaining separate legal entities and operations, allowing companies to work together on specific projects or initiatives. Joint ventures create new shared entities with combined resources, shared ownership structures, and unified management teams. Press releases should clearly specify the legal and operational structure to avoid confusion among stakeholders and media outlets.
Should we announce partnerships before or after contract signing?
Always wait until legal agreements are fully executed and all terms are finalized before issuing any public announcements. Ensure both companies’ legal and PR teams have approved final announcement language and all stakeholders are aligned on messaging. Consider market timing, earnings announcements, and industry events when scheduling your release to maximize impact.
How do we handle partnership announcements when one company is much larger?
List the larger company first in headlines and opening paragraphs following industry convention, but balance coverage by highlighting the unique value and expertise each partner brings to the collaboration. Ensure the smaller company receives equal quote space and representation in the announcement, focusing on complementary strengths rather than size differences.
What metrics should we track after distributing a partnership press release?
Monitor media pickup count, reach, and sentiment analysis across earned coverage to assess announcement success. Track website traffic increases, press release page views, and contact form submissions that indicate stakeholder interest. Measure social media engagement, shares, and mention volume across platforms, plus stakeholder responses including investor inquiries, customer questions, and new partnership leads generated by the announcement.
New Partnership Considerations
When preparing a partnership press release for a new partnership, it’s crucial to thoughtfully consider what sets this collaboration apart and how it will resonate with your target audience. Start by clearly defining the partnership’s goals and the mutual benefits each company brings to the table. Whether the new partnership is designed to increase operational efficiency, deliver improved services, or create innovative customer experiences, these advantages should be front and center in your press release.
Highlighting the unique strengths and shared values of both companies not only builds credibility but also helps generate buzz and attract media attention. By focusing on how the partnership will positively impact the industry and customers, you can position the collaboration as a significant development worth covering. This approach enhances brand visibility for both partners and ensures your partnership press release stands out among other business announcements.
Remember, a well-crafted partnership press release doesn’t just inform—it excites. By emphasizing the mutual benefits and the broader impact of the new partnership, you can create a compelling narrative that captures the interest of media outlets and stakeholders alike, setting the stage for a successful launch and ongoing media coverage.
Forward Looking Statement
Including a forward-looking statement in your partnership press release is essential for outlining the future plans and aspirations of the companies involved. This statement gives readers insight into the long-term vision and strategic direction of the partnership, helping to set expectations and build confidence in the collaboration’s potential.
A strong forward-looking statement should be clear, concise, and grounded in realistic projections. Avoid making exaggerated claims or promises that cannot be substantiated, as this can undermine credibility and may not comply with regulatory requirements. Instead, focus on the shared goals, anticipated milestones, and the positive changes the partnership aims to achieve.
It’s also important to ensure that your forward-looking statement meets all compliance standards and regulatory requirements, especially if your companies are publicly traded or operate in regulated industries. By doing so, you protect both organizations while demonstrating transparency and responsibility in your partnership press release. This approach not only reassures stakeholders but also reinforces the professionalism of your partnership press.
Call to Action
Every effective partnership press release should conclude with a clear and compelling call to action (CTA) that guides readers on what to do next. Whether your goal is to drive traffic to a dedicated partnership webpage, encourage sign-ups for an upcoming event, or prompt media inquiries, your CTA should be direct, relevant, and easy to follow.
For example, you might invite readers to “visit our website for more details about this strategic partnership,” “register for our joint webinar to learn more about the collaboration,” or “contact our media relations team for interview opportunities with key executives.” Including up-to-date contact information and relevant links ensures that interested parties can easily engage with the companies involved.
A well-placed CTA not only increases engagement but also supports lead generation and helps build momentum around your partnership announcement. By making your call to action prominent and aligned with the partnership’s objectives, you maximize the impact of your partnership press release and encourage ongoing interaction with your target audience.
