The Top 10 Tech PR Agencies of 2026

Choosing the right tech PR agency can make or break your company's public image. This list ranks the top 10 tech PR agencies of 2026, offering insights into their specialties, strengths, and potential drawbacks. Whether you're a startup or a global enterprise, this guide helps you find the best fit for your needs.

Key Takeaways:

• Salient PR: Boutique agency specializing in B2B tech with hands-on senior involvement.

• Edelman: Global giant with extensive resources, ideal for large enterprises.

• Weber Shandwick: Focuses on global campaigns and crisis management for established firms.

• Channel V Media: Small team offering personalized service for mid-sized tech companies.

• Power Digital: Integrates PR with digital marketing but less focused on traditional PR.

• Omniscient Digital: Combines content marketing with PR, targeted at SaaS companies.

• Green Flag Digital: Tailored services for emerging tech and clean energy firms.

• Coterie Media: Boutique PR for startups with smaller budgets.

• Otter PR: Flexible contracts and guaranteed media coverage for smaller tech firms.

• SENSIS: Niche expertise in B2B tech like cybersecurity and fintech.

For a quick comparison, check the table below summarizing each agency's focus, pricing, and best fit.

1. Salient PR

Located in Austin, Texas, Salient PR is a boutique agency that focuses on venture-backed B2B tech companies. It was founded by Justin Mauldin, who brings more than 20 years of experience in B2B tech marketing. What sets this agency apart is its hands-on approach - Mauldin himself works directly with clients instead of delegating tasks to less experienced staff.

The agency boasts some impressive stats: $1 billion in client funding announcements and a 25% unicorn rate, with seven of its clients achieving billion-dollar valuations. Client loyalty is another standout feature, with an average retention period of 2.2 years - far exceeding the typical 6–12 months seen in the industry. Notably, half of Salient PR’s clients came to them after unsuccessful partnerships with other firms.

Salient PR has also delivered hundreds of top-tier media placements in outlets like The Wall Street Journal, TechCrunch, Forbes, and Bloomberg, with coverage spanning over 25 countries. The agency focuses on industries such as SaaS, AI, FinTech, crypto, cybersecurity, IoT, AgTech, sustainability, venture capital, and developer tools. Its clients are typically post-Series A companies based in the United States, United Kingdom, Canada, and Australia. Salient PR operates with a philosophy of "default transparency", sharing pitches, media lists, and reporter feedback openly with clients. They offer flexible engagement options, including both monthly retainers and project-based services.

Next, we’ll take a closer look at Edelman, a larger and more established firm with a very different approach compared to Salient PR's boutique model.

2. Edelman

Edelman stands out as one of the largest public relations firms globally. Founded in 1952 by Daniel J. Edelman and headquartered in New York City, the agency boasts a workforce of over 6,000 professionals spread across more than 60 offices worldwide. Its technology practice has partnered with major players like Microsoft, Samsung, Adobe, and IBM, covering areas such as enterprise software, consumer tech, and cybersecurity.

With its extensive reach, Edelman delivers global campaigns that maintain consistent messaging. The firm is also recognized for its Trust Barometer and advanced analytics provided through EdelmanDXI, both of which enhance its ability to secure high-profile media placements.

Proven Results and Media Placements

Edelman has a strong reputation for placing clients in top-tier publications. Their work has garnered coverage in outlets like Financial Times and Harvard Business Review, as well as tech-focused platforms such as TechCrunch, Wired, and The Verge. For instance, campaigns for Adobe have showcased their ability to establish client thought leadership across multiple markets at once.

Potential Drawbacks

Edelman’s large-scale operational model often means senior partners focus on pitching while junior staff handle day-to-day execution. As account teams typically juggle multiple clients, personalized attention may sometimes take a backseat. Additionally, multi-layered review processes can slow down routine tasks, which might not suit companies needing quick turnarounds. This setup works well for large enterprises but may not align with the needs of startups or mid-size firms that rely on direct senior-level engagement and faster response times.

Best for: Large enterprise tech companies with sizable budgets seeking global reach and comprehensive PR campaigns.
May not be ideal for: Startups or mid-size firms looking for hands-on senior involvement and quicker execution.

3. Weber Shandwick

Overview

Weber Shandwick, a leading global public relations agency, was established in 2001 through the merger of Weber Public Relations and Shandwick International. Based in New York City, the agency employs over 3,000 professionals and operates on a global scale. Its technology practice caters to a wide range of clients, from established enterprise software firms to up-and-coming fintech startups. With expertise in B2B communications and strategies for digital transformation, Weber Shandwick brings a comprehensive approach to tech-focused public relations.

Strengths

Weber Shandwick's extensive global network and respected reputation make it a top choice for international campaigns. Its ability to coordinate efforts across multiple markets can help tech clients increase media visibility and strengthen their brand presence. If you're considering their services, ask for case studies to assess their success in media placements and strategic outcomes.

Potential Drawbacks

The agency's large size means it's essential to understand how your account will be managed. Be sure to ask about the balance between strategic oversight and day-to-day execution to ensure your needs are met. Additionally, the complexity of its global operations could impact response times and flexibility. It's a good idea to clarify the team structure and delivery process upfront.

Best for: Mid-to-large enterprise tech companies looking for global reach and expertise in executing integrated campaigns.
May not be ideal for: Startups or smaller tech firms that need highly customized attention and the ability to quickly adapt campaigns.

4. Channel V Media

Overview

Channel V Media is a boutique public relations agency established in 2012 and based in San Francisco, California. With a team of around 25 professionals, the agency focuses on serving technology clients, offering a personalized and flexible approach to communication and campaign management.

Strengths

Channel V Media’s boutique structure allows for a more tailored and hands-on experience. Clients often benefit from direct access to senior leadership, which can help streamline decision-making and adapt strategies quickly. This personalized touch is particularly appealing to companies looking for targeted media visibility and a more collaborative partnership. The smaller team size also enables more focused attention on individual campaigns, ensuring that client needs are prioritized.

Potential Drawbacks

While the smaller team offers a personalized experience, it may also limit the agency’s ability to handle multiple large-scale campaigns simultaneously. Additionally, its San Francisco-centric presence could mean fewer established connections in other regions, such as the East Coast or international markets. Companies planning expansive, global campaigns should assess whether the agency’s resources align with their broader objectives.

Best for: Technology companies seeking a boutique PR experience with direct access to decision-makers.
May not be ideal for: Large enterprises requiring global reach or extensive, multi-channel marketing support.

5. Power Digital

Overview

Power Digital takes a broader approach to public relations by weaving it into its comprehensive digital marketing strategies. Founded in 2012 and headquartered in San Diego, California, this full-service agency initially built its reputation on performance marketing and SEO. More recently, it has started incorporating public relations into its offerings as part of an integrated marketing strategy. However, detailed information about its tech PR services is scarce in major industry publications. To get the most accurate and current details about its PR capabilities, clients are encouraged to reach out directly. This shift reflects a growing trend in the industry to blend traditional PR with digital strategies.

Strengths

While specific PR credentials aren't widely documented, Power Digital's strength lies in its digital marketing expertise. Its capabilities in performance marketing and SEO could provide a strong foundation for integrated campaigns, using data-driven methods to boost online visibility. For businesses exploring its PR services, requesting case studies or client feedback can help determine how effectively these strengths translate into impactful public relations campaigns.

Potential Drawbacks

One challenge for potential clients is the limited public information about Power Digital's specific achievements in traditional public relations. As PR becomes part of its broader digital service portfolio, it's worth asking how resources are allocated compared to firms that specialize exclusively in PR. For organizations with complex communication needs - like crisis management or specialized media outreach - it's important to assess the team's expertise and recent PR results to ensure the agency can meet those demands.

Best for: Businesses seeking a cohesive marketing strategy that integrates digital marketing expertise with evolving PR capabilities, particularly in the mid-market tech space.
May not be ideal for: Companies needing highly specialized PR services or those facing intricate communication challenges that require the experience of a long-established, dedicated PR agency.

6. Omniscient Digital

Overview

Omniscient Digital, known for its expertise in digital strategy and search optimization, has recently expanded its services to include public relations. This addition reflects a move toward offering a more unified and integrated communications approach. While specific details about the agency's founding and team size aren’t readily available, their new PR model could appeal to organizations looking to manage both content marketing and PR under one roof. The sections below take a closer look at this strategic shift.

Strengths

Omniscient Digital stands out by combining digital content marketing with PR services, creating a seamless multi-channel messaging experience. This integrated approach helps ensure that online marketing efforts and public relations strategies work together effectively. It's a model that aligns well with current trends in tech-focused PR. For those considering working with the agency, requesting case studies or specific examples of past successes could provide valuable insight.

Potential Drawbacks

One challenge is the limited information available regarding the agency’s experience in traditional PR. Without a clear track record or defined roles between the content marketing and PR teams, it may be difficult for potential clients to assess whether Omniscient Digital can handle complex or large-scale PR campaigns. For organizations with specialized PR needs, this lack of transparency might raise questions about the agency's ability to deliver.

Best for: Companies seeking a streamlined approach that integrates digital content marketing with PR services.

May not be ideal for: Clients who require a long-standing PR agency with a deep network in media relations or extensive crisis management experience.

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7. Green Flag Digital

Overview

Green Flag Digital focuses on helping emerging technology firms navigate the complexities of communication and branding. While specific details like their headquarters, founding year, and team size aren't widely shared, it's clear that the agency dedicates its efforts to supporting B2B companies in the tech space. They specialize in breaking down complex technological solutions into clear, impactful messaging. Their approach is tailored to meet the challenges faced by organizations introducing cutting-edge innovations. For a clearer picture of their capabilities and scope, reaching out directly to the agency is recommended.

Strengths

Green Flag Digital’s niche expertise in emerging technology and B2B communication is one of its standout qualities. They excel at simplifying technical jargon and crafting strategies that resonate with a specialized audience. This focus allows them to deliver personalized service and adapt quickly, which is crucial for tech firms working to establish a clear and compelling market presence. Their ability to articulate the value of advanced innovations can help tech companies stand out in competitive industries.

Potential Drawbacks

While Green Flag Digital’s lean structure supports a personalized approach, it could also mean some limitations in capacity. Their smaller scale might pose challenges for managing large, multi-market campaigns or handling extensive PR needs. Additionally, their ability to execute localized strategies might be constrained by geographic factors. Companies with broader campaign requirements or significant resource demands should assess whether Green Flag Digital’s model aligns with their needs.

Best for: Emerging tech firms looking for tailored B2B communication strategies.
May not be ideal for: Large-scale enterprises requiring extensive campaign management or widespread geographic coverage.

8. Coterie Media

Overview

Coterie Media is a boutique public relations agency that specializes in working with technology and B2B companies. Their primary focus is on helping emerging tech firms and established B2B businesses strengthen their market presence. The agency emphasizes creating tailored communication strategies that align with the unique demands of each industry. Unlike larger agencies, their team structure prioritizes direct access to senior-level strategists rather than layering multiple levels of account management. While specific details about their headquarters, founding year, and team size aren't readily available, these can be requested directly. Their streamlined approach reflects their commitment to delivering targeted strategies.

Strengths

Coterie Media’s smaller, focused team encourages close client relationships and a deep understanding of how to communicate complex technical ideas effectively. By maintaining a lean client list, they can allocate more resources to each account, ensuring strategies are customized to meet individual business needs. Senior-level professionals remain actively involved throughout the entire campaign process, not just during the initial planning stages, which can be a significant advantage for clients looking for consistent expertise.

Potential Drawbacks

As a boutique agency, Coterie Media does have limitations worth noting. Their smaller team might face challenges in managing multiple large-scale campaigns at once or addressing crisis situations that demand swift, extensive resources. Additionally, their limited geographic reach compared to larger, multi-office firms could pose challenges for clients needing national or international campaign execution. Their specialization in technology and B2B sectors may not be the best fit for businesses seeking expertise across a broader range of industries.

Best for: Mid-sized tech companies looking for personalized service and tailored B2B communication strategies.
May not be ideal for: Large corporations requiring extensive geographic coverage or businesses needing rapid, large-scale PR capabilities.

9. Otter Public Relations

Overview

Otter Public Relations is a rapidly expanding PR agency that launched in late 2019, founded by Scott Bartnick and Jay Feldman. Despite starting during the challenges of the COVID-19 pandemic, the agency has grown to include over 40 team members, collectively bringing more than 300 years of PR expertise to the table[2]. They work across various industries such as technology, healthcare, hospitality, real estate, and finance, with a strong emphasis on B2B and enterprise tech communications[1][3]. By eliminating initial retainer fees and offering flexible contracts, Otter PR makes professional PR services more accessible to startups and smaller businesses. Their service offerings include media relations, reputation management, crisis communications, thought leadership, and media training, all supported by an in-house digital marketing team. This combination allows them to deliver results quickly and efficiently.

Strengths

One of Otter PR's standout features is its guarantee of media coverage within the first month of working with clients[1]. They’ve secured placements in major outlets like Politico, Fox News, Fast Company, Huffington Post, and Entrepreneur[2]. Their impressive growth earned them a spot on the 2025 Inc. Regionals Southeast List, a recognition given to companies with a median growth rate of about 114% between 2021 and 2023[2]. Additionally, they’ve received accolades such as the 2025 Best in Biz Awards Silver and were finalists for the PR Daily Awards[1][3]. Clients frequently highlight their responsiveness and measurable results, which is reflected in top rankings on platforms like Clutch, G2, and UpCity[4].

Potential Drawbacks

As a relatively new agency established in 2019, Otter PR doesn’t have the decades-long history that some larger, more established firms can offer. This might be a concern for clients looking for a PR partner with extensive industry tenure. Their fast expansion to over 40 employees also raises questions about whether they can maintain the same level of quality and personalized service as they scale. Additionally, while they work across multiple industries, this broad approach might not provide the deep, specialized expertise in tech PR that niche agencies can offer. Businesses should carefully assess whether their needs align with Otter PR's more diversified focus. That said, the agency mitigates these concerns by emphasizing strong senior-level involvement in its operations.

Team Structure and Senior-Level Involvement

Otter PR ensures active participation from senior leadership, with co-founders Scott Bartnick and Jay Feldman directly involved in daily operations and client strategy[2]. Their team includes a range of specialized professionals such as publicists, PR managers, writers, journalists, and account strategists, ensuring that campaigns receive expert attention at every level[2]. This structure allows clients to benefit from consistent oversight and guidance from experienced professionals throughout their engagement.

Best for: Startups and mid-sized tech companies looking for guaranteed media coverage and flexible contract terms without upfront retainer fees.
May not be ideal for: Large enterprises that prioritize long-established industry experience or companies needing highly specialized expertise in tech PR over broader capabilities.

10. SENSIS

Overview

SENSIS focuses exclusively on serving B2B technology companies, with expertise in areas like enterprise software, cybersecurity, fintech, and SaaS. The agency specializes in crafting strategies designed to engage industry leaders, offering a unique edge by securing placements in niche trade publications. With a deep understanding of technical topics - such as data security protocols, API integrations, and the latest financial technologies - SENSIS creates content that resonates with industry insiders and specialized media outlets. To get a clearer picture of the agency’s background and team size, it’s worth checking official sources. This specialized approach positions SENSIS as a go-to for personalized strategies and technical storytelling, as outlined below.

Strengths

SENSIS stands out for its flat organizational structure, which ensures that senior professionals are directly involved in managing client campaigns. This hands-on approach fosters strong client relationships and keeps strategies sharply aligned with B2B technology needs. The agency’s deep knowledge of key tech sectors allows it to craft messages that align perfectly with the priorities of technical audiences and industry publications. Clients benefit from this sector-specific expertise, which ensures that media relations and communications efforts are both precise and relevant.

Potential Drawbacks

As a boutique firm with a highly focused niche, SENSIS may have limited capacity for handling large-scale or multiple simultaneous campaigns. Companies considering its services should inquire about staffing and resource allocation, particularly during peak workloads. Additionally, firms requiring support outside the B2B tech realm or needing continuous crisis management may find SENSIS less suitable. While the agency’s lean team setup enhances its ability to deliver personalized service, prospective clients should ask how it manages urgent requests or high-demand periods.

Best for: B2B technology companies looking for targeted PR expertise and direct access to senior professionals, especially in enterprise software, cybersecurity, and fintech.
May not be ideal for: Companies needing large-scale campaigns, broad international reach, or services outside the B2B tech space.

Agency Comparison Chart

Below is a detailed chart summarizing the strengths, challenges, pricing, and ideal clients for various PR agencies. Use it to pinpoint the right fit for your specific needs.

Agency	Specialization	Team Size	Pricing Tier	Key Limitations	Best For
Salient PR	B2B tech (SaaS, AI, FinTech, Cybersecurity)	Boutique	Mid-range	Focuses on English-speaking markets; limited capacity for large-scale campaigns	Post-Series A B2B tech companies looking for founder-led execution and clear communication
Edelman	Global tech, enterprise solutions	6,000+	Premium ($25K+/month)	Heavy reliance on junior staff after senior pitches; bureaucracy and potential team turnover may reduce personalized attention	Large multinational tech enterprises needing global reach and robust brand management
Weber Shandwick	Broad tech sectors, crisis management	4,000+	Premium ($20K+/month)	Large client base may reduce individualized attention; high pricing doesn't always guarantee focused service	Established tech companies requiring crisis management and in-depth industry expertise
Channel V Media	B2B tech, thought leadership	Mid-size (50-250)	Mid-range	Teams often manage multiple clients, which can stretch resources	Mid-market B2B tech firms aiming to enhance thought leadership and brand positioning
Power Digital	Digital marketing with PR integration	Mid-size	Mid-range	Smaller accounts may receive less attention; limited focus on traditional PR services	Businesses needing a mix of digital marketing and PR strategies
Omniscient Digital	SaaS, content-driven PR	Small-mid	Lower-mid	Limited focus on traditional media relations; content-heavy approach may not suit all campaigns	SaaS companies prioritizing content marketing and organic growth
Green Flag Digital	Sustainable tech, clean energy	Boutique	Mid-range	Niche focus on clean tech may limit broader tech coverage; capacity for large campaigns is constrained	Clean energy and sustainability-focused businesses needing specialized expertise
Coterie Media	Emerging tech, startups	Boutique	Lower	Limited resources for large campaigns; geographic constraints	Early-stage tech startups with smaller budgets seeking foundational PR services
Otter Public Relations	B2B tech, professional services	Small	Lower-mid	Limited capacity; lacks strong international coverage	Small to mid-size B2B tech firms looking for personalized, budget-friendly solutions
SENSIS	B2B tech (enterprise software, cybersecurity, fintech)	Boutique	Mid-range	Can handle fewer simultaneous campaigns; highly focused expertise may not fit broader needs	B2B tech companies needing technical depth and direct senior-level engagement

Pricing Tiers

• Premium: $20K–$50K+/month (global agencies)

• Mid-range: $8K–$20K/month (specialized and mid-size firms)

• Lower-mid: $4K–$10K/month (boutique agencies)

• Lower: $2K–$6K/month (smaller firms and startups)

When choosing an agency, think about your specific needs - whether it’s crisis management, international reach, technical depth, or a comprehensive campaign strategy. Let these priorities guide your decision more than pricing or brand recognition.

Final Thoughts

After exploring the detailed agency profiles and comparison chart above, let’s recap some key takeaways to help you make an informed decision.

Picking the right PR agency isn’t just about services - it’s about alignment. A mismatch can drain both time and money, so it’s worth taking a thoughtful approach.

Start by assessing your specific needs and comparing them to what each agency offers. For instance, a Series A SaaS company might find more value in a boutique agency with specialized expertise than in a larger, global firm. As highlighted earlier, premium agencies charging $25,000 or more per month may rely on junior staff for execution, even if senior partners lead the strategy.

Transparency is non-negotiable. During your evaluation, ask direct questions like: Who will handle your account on a daily basis? How many other clients is your team managing? What happens if key team members leave? If the answers feel vague or evasive, it’s a red flag.

Dive into case studies and request specific performance metrics from recent campaigns, ensuring they align with your goals. This step can provide a clearer picture of what to expect.

Think beyond short-term needs and consider the potential for a long-term partnership. Pricing tiers often reflect different service models, so match your budget with realistic expectations. At the same time, confirm that the agency has the capacity to support your growth plans.

Finally, don’t rush the process. Interview multiple agencies across different categories. The best choice will depend on factors like your growth stage, budget, geographic focus, and internal resources. A little extra diligence now can save you from costly adjustments down the road.

FAQs

How can I choose the right tech PR agency for my company's goals and budget?

Finding the right tech PR agency means carefully weighing a few important factors to ensure they align with your company's needs and goals.

Start by considering the agency's experience in your specific tech sector. You’ll want a team that knows your industry inside out - your competitors, challenges, and audience. Dive into their track record by reviewing case studies or past campaigns to see how they’ve performed for businesses similar to yours. Don’t forget to ask about their media connections - do they have strong relationships with key tech outlets that matter to your brand?

Budget is another crucial piece of the puzzle. Make sure their pricing structure - whether it’s a monthly retainer or project-based fees - fits your financial situation and growth stage. Beyond that, focus on how they communicate. Agencies that are clear, collaborative, and transparent in their process will be easier to work with. The ideal agency will bring expertise, deliver results, and mesh seamlessly with your company’s vision.

What are the main differences between boutique and large PR agencies, and how do these affect the quality of service?

When it comes to choosing a PR agency, the differences between boutique and large firms can significantly influence the type of service you'll receive.

Boutique agencies are smaller, more specialized, and offer a hands-on approach. Their size allows for personalized service, with clients often working directly with senior professionals. These agencies tend to thrive in niche industries, crafting tailored strategies and adapting quickly to client needs. However, their limited resources can pose challenges for managing large-scale campaigns or addressing demands that span multiple regions.

Large PR agencies, in contrast, bring extensive resources, bigger teams, and expertise across a variety of industries. They’re well-equipped to handle complex, large-scale campaigns. That said, their structured processes and multiple layers of staff might lead to less one-on-one attention. In many cases, clients may interact more with junior team members, as senior executives often focus on high-level strategy and pitching new business.

Ultimately, the choice comes down to your specific needs. If you value a personal, agile approach, a boutique agency might be the right fit. But for large, multifaceted campaigns, a bigger firm with broader capabilities could be the better option.

What should I look for to ensure a tech PR agency is transparent and accountable before hiring them?

When selecting a tech PR agency, prioritize their dedication to openness and accountability. A good agency will lay out clear goals, measurable KPIs, and well-defined expectations in a comprehensive agreement. This agreement should specify deliverables, timelines, and responsibilities, leaving no room for ambiguity. Additionally, ensure their pricing structure is upfront and transparent, so you’re not hit with any surprise costs later on.

Consistent communication is another must. The right agency will keep you in the loop with regular updates through scheduled calls, detailed reports, and performance reviews. They won’t just highlight the wins - they’ll also share any challenges, giving you the full picture to make smarter decisions. Finally, seek out an agency that tackles problems head-on. A proactive approach to addressing issues quickly and openly can make all the difference in creating a smooth and effective partnership.